The Best Early Black Friday Deals on Evenflo, Lalo, Adidas, Mattel and More

There’s nothing more disappointing than finding a stocking stuffer or Christmas gift at a stellar price, only for it to have sold out. This year, get ahead of the game and scout out the best Black Friday deals early on. Though every shopper’s favourite holiday officially takes place between Nov. 28 and Dec. 1, many retailers already offer terrific savings.

Whether you’re ticking gifts off a holiday shopping list or a baby registry, these early Black Friday deals are worth checking out. Here are our top picks for baby gear, mattresses, toys and more.

The best early Black Friday deals of 2025

Evenflo Revolve360 Slim 2-in-1 Rotational Car Seat (20% off)

This Evenflo car seat features one-hand, 360-degree rotation, making it easier to get your fussy child in and out of the car. It's designed to maximize backseat space without sacrificing safety or comfort. This rotating car seat supports rear-facing and forward-facing orientations so your child can use it longer, offering more bang for your buck.

Costway Foldable Lightweight Double Travel Stroller (35% off)

Double strollers are a must-have for on-the-go parents with multiple kids. This baby stroller folds compactly and makes travel simple, featuring an adjustable handlebar, a five-point safety belt and a storage basket. This already budget-friendly model is practically a steal for Black Friday.

Newton Baby Essential Crib Mattress (20% off)

One of our all-time favourite crib mattresses is on sale for Black Friday! This GREENGUARD Gold Certified mattress is fully washable, so no need to worry about nighttime accidents. It fits standard cribs and toddler beds.

Helix Kids Mattress (25% off)

The Helix mattress is our top pick for kids' mattresses, and it's on sale! The dual-sided mattress supports growing kids from ages 3 to 12. The hypoallergenic cover and fiberglass-free materials offer parents peace of mind. Read more in our Helix kids' mattress review.

Nolah Nurture Kids Mattress (35% off)

Another top pick among kids' mattresses, the Nolah Nurture features supportive foam, durable coils and organic wool — high-quality materials for optimal rest. The flippable design is another great feature, perfect for those seeking a long-lasting option for growing children.

Little Seeds Monarch Hill Ivy Crib (46% off)

This vintage-inspired crib makes a beautiful addition to the nursery. With an arched metal frame and decorative ball castings, it's truly a statement piece. The crib accommodates three mattress heights and comes with a mattress pad.

Lalo The Chair (30% off)

The best high chairs stay with a family for years. Our parent tester raved about the cult favourite Lalo chair (see testing insights). With a 3-in-1 design, it can be used as a high chair, a play chair or a booster seat with the right accessories (available separately). The minimalist, Scandinavian-inspired aesthetic will complement nearly any space.

Viv + Rae Hubble Kids 6-Drawer Dresser (27% off)

This sleek six-drawer double dresser features a modern design that'll beautify any nursery or kids' room. The included tip-over restraint makes this a safe and elegant addition to the bedroom.

Hanna Andersson Kids Holiday Long John Pajama Set (50% off)

These soft rib-knit Christmas pajamas are as cute as they are cozy. They're made of organic cotton and are sensory-friendly with scratch-free seams that lay flat on the skin. They come in a variety of festive styles, perfect for holiday photo ops!

Adidas Boys' Big Active Sports Athletic Tricot Joggers (30% off)

Athletic joggers, especially those with Adidas’ iconic triple-stripe, are a great gift for sporty boys. This pair is a top seller on Amazon with over 19,000 reviews and 4.7 stars.

Squishmallows Original 10-Inch Bluey (35% off)

Squishmallows are the ultimate collectible. Level up your child’s Squishmallow squad with Bluey, a super-soft and cheerful character sure to bring a smile to their face. At 10 inches tall, this plush toy is great for cuddling.

LEGO Classic Medium Creative Brick Box (49% off)

LEGO is a nearly guaranteed hit with kids. This set contains 485 coloured bricks and vehicle parts, offering plenty of creative building opportunities. The plastic storage box keeps the playroom tidy, too.

Mattel Disney Princess Belle Fashion Doll (35% off)

Disney Princess fans will adore this doll inspired by Beauty and the Beast. Little ones can dress Belle in her signature yellow dress, style her hair and accessorize with the removable tiara. We love this as a gift for encouraging pretend play!

Amazon Echo Dot (36% off)

Smart tech can truly simplify family life, and the Echo Dot is that kind of game changer. Alexa can send you weather updates, make grocery lists, answer homework questions, play music and so much more. Be sure to check out the Amazon Echo Dot Kids, too—it's currently 47% off.

Nanit Pro Smart Baby Monitor (20% off)

The Nanit Pro monitor is a coveted item on many baby registries and a great luxury gift for new parents. With high-quality live-stream and two-way talk, you can hear, see and speak to baby at bedtime. The high-tech device features motion alerts, tracks breathing and even soothes littles to sleep with white noise, lullabies or nature sounds. It's available with a floor stand or wall mount.

Amazon Fire 10 HD Kids Tablet, Ages 3-7 (45% off)

Designed for ages 3 to 7, this Amazon kids tablet features a 10.1-inch HD display, 32GB of storage and a 13-hour battery life—that'll come in handy on long drives and plane rides. It's equipped with robust parental controls, a kid-proof case and a 2-year warranty for your peace of mind.

As a bonus, you get a free 1-year subscription to Amazon Kids+, giving access to tons of fun and educational content for young minds. The Amazon Fire HD 10 Kids Tablet also comes in a version for ages 6-12 that's also on sale.

Beats Solo 4 Wireless Bluetooth On-Ear Headphones (25% off)

These wireless headphones are ergonomically designed for stability and comfort, plus they’re super stylish. With high-quality audio and up to 50 hours of battery life, these Beats headphones are an on-trend gift for teens—or a treat-yourself gift for parents.

More Early Black Friday Deals

• The Graco SmartSense Soothing Baby Bassinet calms your little one through white noise, vibration and gentle rocking—meaning everyone sleeps better. (30% off)
• From park adventures to the pumpkin patch, the Jeep Sport All-Terrain Stroller Wagon can take the whole gang and store kids' items to boot. (25% off)
• Upgrade your kid's bedroom or playroom with the Melissa & Doug Solid Wood Kids Table and Chairs. (36% off)
• Get ready for the holidays and snag the NATIONAL GEOGRAPHIC 2025 Dinosaur Advent Calendar on sale. (28% off)
• Save big on the Dyson V9 Motorbar Cordless Vacuum, currently offered at $270. (55% off)
• The Momcozy M5 Hands-Free Wearable Breast Pump is discrete, comfortable to wear and easy to take on the go. (42% off)
• Kids everywhere adore the Toniebox, an audio player filled with songs and stories. (30% off)
• Relive your most precious family memories with the Frameo Smart WiFi Digital Photo Frame. (32% off)
• Score the iconic KitchenAid Deluxe Series 4.5 Quart Tilt-Head Stand Mixer for just $279. (30% off)
• Get the Sportspower Bounce Pro 14' Round Trampoline with a safety net inclosure for just $129. (43% off)
• Teach kids routines and build efficient family schedules with the Hearth Display digital calendar. (20% off)