About Us

Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly through inspirational storytelling, curated product recommendations and expert advice. As a safe place to land—and sometimes, a fun place to climb—Today's Parent delivers well-researched, straightforward advice from expert sources, stories from real families and trusted product recommendations.

Founded in 1984 by Beverly Topping as a 48-page, saddle-stitched booklet distributed through doctors' offices, Today's Parent was created as a trusted resource for parents. The magazine quickly gained popularity thanks to its approachable, research-based content. Over the years, it expanded to cover a wide range of parenting topics, including pregnancy, child development, family life, education and health. In March 2019, Today's Parent was acquired by SJC as part of its purchase of Rogers Media's publishing division, marking a new era for the brand.

The modern Today's Parent speaks to parents in a fun, friendly voice with a positive attitude—never preaching, never pretending to have all the answers. We don't dictate what's right or wrong. With expert advice, first-person stories and vetted product recommendations, we help you discover the philosophies and ideas that feel like home to you.

Today's Parent covers all stages of the parenting journey, including trying to conceive, pregnancy, and developmental milestones and advice right through the teen years. Our content spans essential parenting topics including sleep, health and nutrition, safety, travel and family-friendly destinations, child development and education, mental health and family dynamics and family finance.

The brand reaches an engaged community through multiple platforms including its website and social media channels on Instagram, Facebook, TikTok, Pinterest and YouTube.

Through specialized newsletters—covering every stage from pregnancy through the big-kid years—Today's Parent delivers relevant content straight to parents' inboxes, offering expert advice and support that evolves as their families grow.

The brand's authority is further strengthened through initiatives like Today's Parent Approved, a rigorous product evaluation program that helps parents make informed purchasing decisions through detailed reviews and a trusted seal of approval.

Today's Parent is published by SJC, Canada's largest privately owned media and communications company, alongside other iconic Canadian brands including Maclean's, Chatelaine, Châtelaine, FASHION, Toronto Life, Canadian Business, and HELLO! Canada.

Masthead

See the people behind Today's Parent on the masthead.

Editorial Principles & Standards

SJC media brands are committed to creating content that informs, inspires and empowers its diverse audiences. Our journalism adheres to rigorous standards designed to ensure accuracy, independence and public trust. We believe transparency about our methods helps readers evaluate and trust our work. Here are the principles that guide how we produce and report content:

Trust & Integrity

Trust & Journalistic Integrity First

We prioritize human judgment, ethical considerations and factual accuracy in all our content. Each piece undergoes thorough research and verification to ensure that it is truthful, fair and balanced.

Transparency

We believe in full transparency. Whether we are using new technologies, collaborating with partners or producing custom content, we disclose our processes clearly to our audiences. By being open about how our content is developed, we build trust with our readers and maintain accountability.

Accountability

We take full accountability for the content we produce. If an error or inaccuracy is identified, we are committed to correcting it promptly through transparent corrections or clarifications.

Ethics and Conflict of Interest

We are committed to honest, fair and ethical conduct in all aspects of our journalism. All staff, freelancers, and contributors are required to avoid conflicts of interest and disclose any situations that may compromise their objectivity. We protect confidential information, comply with applicable laws, and uphold the highest standards of professional conduct. Any concerns or questions can be shared with editors@todaysparent.com.

Data Privacy

We value the privacy of our readers, ensuring that personal information is handled responsibly and in compliance with applicable privacy laws. For more information, please see our Privacy Policy.

Editorial Process

Editorial Process and Review

Our editorial process is rigorous and involves multiple stages of review to ensure that every piece of content adheres to our high standards. This includes topic selection, thorough research, fact-checking and final editorial approval.

Human Oversight

Human oversight is essential in all aspects of our publishing process. All content, regardless of how it is created, is reviewed, fact-checked and approved by our editorial teams. Human insight and ethical considerations guide every decision, ensuring the final content aligns with our values.

Guarding Against Bias and Ensuring Fairness

We remain vigilant against bias in our content and processes. We work actively to ensure that our content is fair, balanced and inclusive. By prioritizing diverse perspectives, we create content that resonates with our broad audience and upholds the principles of representation and respect for all.

Story Selection

We choose stories based on relevance to our communities, news value, and service to our readers. Our editorial teams independently determine coverage priorities.

Verification Process

We verify information through primary sources, expert consultation, and documentation. For investigative stories, we seek multiple sources and supporting evidence.

Expert Sources

We verify credentials of expert sources and disclose relevant backgrounds or potential conflicts of interest.

Local Knowledge

Our journalists develop a deep understanding of topics and the communities they cover, conducting first-hand interviews and research whenever possible.

Use of Technology & AI

AI in Writing

We may use AI for specific tasks like ideation, brainstorming, research and outlining, but not for the actual writing of articles without clear disclosure.

AI-Generated Images & Video

SJC currently prohibits using AI to generate photography and video for news and current affairs content. For creative visuals, we require clear disclosure and human oversight throughout the process.

Commercial Content Guidelines

Editorial Independence

Editorial independence is fundamental to our mission. While we collaborate with advertisers, partners and clients, editorial decision-making is not influenced by commercial interests. Our editorial teams have full autonomy to produce content that aligns with their brand mission and values.

Sponsored Content

If content is created in partnership with an advertiser, it is clearly labelled with “Sponsored Content” or “Created for <client name>.

Affiliate Content

Our product and service reviews are based on our editorial teams’ research and testing. When readers visit affiliate links within our stories, SJC may receive commission from purchases, but we do not receive any compensation for the content of our recommendations. Any affiliate content is clearly labelled.

Diversity & Inclusion

We are dedicated to ensuring our content, sources and editorial teams reflect the rich diversity of our communities. We believe comprehensive journalism must include voices across social, demographic and ideological differences. Our commitment includes:

Source Diversity

• Maintaining diverse expert and source lists
• Seeking perspectives beyond traditional experts
• Regularly auditing our coverage for representation
• Building relationships with underrepresented communities

Content Standards

• Following clear guidelines for inclusive language
• Avoiding stereotypical portrayals
• Providing necessary context for complex issues
• Ensuring balanced and fair representation

Story Selection

• Actively covering issues affecting all communities
• Including diverse perspectives in everyday coverage, not just during cultural moments or celebrations
• Recognizing gaps in coverage and working to address them

Our editorial teams review content to ensure it meets these standards for inclusive, balanced and fair representation of the communities we serve.

Corrections Policy

Commitment to Accuracy

At SJC, we are committed to maintaining the highest standards of accuracy and accountability in all of our published content. We take our responsibility to provide truthful, fair and balanced information seriously. While we strive for precision in our reporting, we acknowledge that errors can occur, and when they do, we are committed to addressing them promptly and transparently.

Error Reporting Process

If you believe you have found an error in any of our content, we encourage you to contact us at editors@todaysparent.com. A member of our editorial team will review the submission promptly. If a correction is warranted, it will be noted online at the bottom of the article. If the error appeared in print, a corrections note will be included in the following issue.

Feedback & Submissions

Feedback Policy

We believe that our journalism is strongest when it reflects the voices and perspectives of the public. We encourage feedback, ideas and questions from our readers. To submit a letter or comment in response to an article, send to editors@todaysparent.com.

Article Submission Guidelines

Article queries and unsolicited manuscripts should be emailed to editors@todaysparent.com. We do not consider simultaneous submissions or material that has been previously published. We try to respond to all submissions as quickly as possible—however, due to volume, the process may take several weeks.

Product Review Submissions

To submit a product for review, please email editors@todaysparent.com.

Ownership & Funding

Today's Parent is owned and operated by SJC. Founded in 1956, SJC is Canada's largest privately owned media and communications company with full production creative studios, commercial print facilities and advertising technology. Its portfolio of iconic Canadian brands includes Maclean's, Chatelaine, Châtelaine, FASHION, Toronto Life, Canadian Business, and HELLO! Canada.

Today’s Parent is self-funded through the revenue it generates, which comes from multiple sources including advertising, partnerships, affiliate content and events. While we work with commercial partners and advertisers, our editorial decisions remain independent. We maintain separation between commercial and editorial operations to ensure our journalism serves our audiences' interests first.

Accessibility

As part of the SJC portfolio of media brands, Today’s Parent is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability.

Website Accessibility

We strive to make www.todaysparent.com accessible to all users, adhering to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, which is the global standard for digital accessibility. In Ontario, we comply with the Accessibility for Ontarians with Disabilities Act (AODA), meeting or exceeding its requirement of WCAG 2.0 Level AA. For our U.S. audiences, we strive to meet the principles set out by the Americans with Disabilities Act (ADA) by ensuring our websites are accessible for all users, including those relying on assistive technologies.

Third-Party Content

While we make every effort to ensure that third-party content meets accessibility standards, certain elements may not fully comply. We work closely with third-party providers to enhance accessibility wherever feasible.

Ongoing Improvement

Accessibility is a continuous journey. We regularly review our accessibility practices to stay aligned with evolving standards and user needs, ensuring a positive, inclusive experience for all our readers.

Feedback and Support

If you experience any barriers or have suggestions for improving your experience, please contact us at sjc.connect@stjoseph.com. Include “Accessibility Feedback” in the subject line, and let us know about the issue and any assistive technology you are using. Your feedback is essential to our commitment to accessibility.

Partner With Us

To explore partnership opportunities with Today's Parent see our Partnerships page.

Work With Us

To explore careers with Today's Parent check out our Careers page.

Contact Us

To contact us, head over to our Contact Us page to find the method that works best for you.