Shopping

26 Luxury Baby Gifts To Make Them Swoon

26 Luxury Baby Gifts To Make Them Swoon

Our favorite expert-vetted luxury baby gifts to make new parents and their adorable bundles totally swoon.

Lauren Finney Harden

Can NEAT Method Bins Calm The Chaos Of Kid's Rooms?

Product Reviews

Can NEAT Method Bins Calm The Chaos Of Kid's Rooms?

We tested elevated storage bins from NEAT Method to see if they're worth the investment.

Vanessa Grant

Ms. Rachel’s New TikTok Might Just Make Bedtime Easier For Your Toddler

Ms. Rachel’s New TikTok Might Just Make Bedtime Easier For Your Toddler

Ms. Rachel is debuting a new bedtime play set that turns the nightly routine into a game. Here’s how you can recreate it at home.

Today's Parent

What We're Shopping For In March 2026

What We're Shopping For In March 2026

From planet-friendly cleaning staples to clever kitchen gear and a powerful new read for tweens, these are the finds worth adding to your cart this month.

Vanessa Grant

The New iPhone 17e Is A Phone For Parents

The New iPhone 17e Is A Phone For Parents

iPhone’s newest phone is durable yet powerful and budget-conscious. Why parents should buy it for themselves and give their kids hand-me-downs.

Vanessa Grant

13 Egg-cellent Easter Gifts for Kids

13 Egg-cellent Easter Gifts for Kids

If you’re looking to pack their baskets with goodies that go beyond chocolate bunnies and cream eggs, look no further than these sweet Easter gifts for kids.

Bryce Gruber

Lalo Just Launched a New 3-in-1 Potty—And It Sold Out in Less Than a Week

Lalo Just Launched a New 3-in-1 Potty—And It Sold Out in Less Than a Week

This new potty-training essential from Lalo transforms from a floor potty into a training seat and step stool—here’s why parents want it.

Amy Evans

Your Kids Can Now Jam To Grammy-Winner Olivia Dean On Their Yoto

Your Kids Can Now Jam To Grammy-Winner Olivia Dean On Their Yoto

The soulful, chart-topping album The Art of Loving is officially coming to the screen-free audio player—perfect for your next family dance party.

Today's Parent

22 Cute And Fun Toddler Easter Basket Ideas For 2026

22 Cute And Fun Toddler Easter Basket Ideas For 2026

Toys, books, activities and more sweet surprises if you need some toddler Easter basket ideas.

Caitlyn Fitzpatrick

19 Brilliant Easter Basket Stuffers for Kids in 2026

19 Brilliant Easter Basket Stuffers for Kids in 2026

We found all the best budget-friendly Easter basket stuffers for kids to keep them extra hoppy this year.

Courtney Leiva

The 7 Best Maternity Joggers of 2026

The 7 Best Maternity Joggers of 2026

The best maternity joggers for comfort, stretch, and support. Shop bump-friendly styles for lounging, workouts, and everyday wear.

Courtney Leiva

Groovy Girls Dolls Are Coming Back

Groovy Girls Dolls Are Coming Back

Millennials and Gen Z get ready. Those oh-so-’90s dolls you loved as a child are coming back.

Vanessa Grant

What We’re Shopping For In February 2026

What We’re Shopping For In February 2026

From cozy nursing staples to clever decor upgrades and a meaningful new picture book, these are the finds worth adding to your cart this month.

Today's Parent

K-Pop Demon Hunters Dolls Are Coming

K-Pop Demon Hunters Dolls Are Coming

Get in here, HUNTR/X fans: American Girl is launching a KPop Demon Hunters line, and you’ll want to be on the preorder list.

Today's Parent

The Complete Guide To Canadian Toy Stores

The Complete Guide To Canadian Toy Stores

We’ve broken down the Canadian toy store scene to help parents find the best products for every budget, age and occasion.

Aneesa Bhanji

What We're Shopping For In January 2026

What We're Shopping For In January 2026

From calming tools for kids to clever travel solutions and a meaningful way to give back, these are the finds worth adding to your cart this month.

Vanessa Grant

Mattel Has Launched The First Autistic Barbie

Mattel Has Launched The First Autistic Barbie

A neurodivergent doll has joined the Barbie Fashionistas lineup. What the new Barbie means for kids (and grown ups) with autism.

Bobbe Hayes

What We're Shopping For In December 2025

What We're Shopping For In December 2025

From stocking stuffer stuffies to small upgrades that make everyday life better, these are the finds worth adding to cart this month.

Vanessa Grant

Our Readers' Most-Shopped Items in 2025

Our Readers' Most-Shopped Items in 2025

Curious? See what Today’s Parent readers bought the most of this year, ranked in order.

Courtney Leiva

The Holiday Spending Rewards Guide Every Parent Needs

The Holiday Spending Rewards Guide Every Parent Needs

Ashley Keenan