Being pregnant

17 best online maternity clothes stores in the United States

Mama-to-be needs some new clothes! We make shopping for your bump easy peasy (and oh so fashion-forward) with our guide to the best online maternity stores. 

17 best online maternity clothes stores in the United States

Photo: iStockPhoto

Congrats, you’re pregnant—now go get a new wardrobe! No, we’re kidding, sort of. If your closet features some wrap dresses, longer-fitting and flouncy tops, plus elastic-waist skirts, your normal wardrobe will probably serve you pretty well for the first several months of your pregnancy. But there will come a time when—pop—your baby bump simply won’t co-operate with your existing clothes. Our advice? Don’t bother taking your swollen ankles to the store for your pregnancy wardrobe refresh. Instead, kick back, relax and shop online for the best the web has to offer in stylish and comfy maternity wear. Here, our very favorite online maternity stores for all your wardrobe needs.

A pregnant woman wearing a yellow and white maternity top Photo: Old Navy

1. Best place to stock-up on maternity clothes: Old Navy

Maternity Old Navy—just like good ol' regular Old Navy—is the ideal online store to nab a ton of basics for your burgeoning bump. From T-shirts and layering tanks to maternity bras and comfy jeans, you’ll find something you need here. We love that the online store makes it easy to zero in on what you’re looking for with categories like “Shop by Trimester,” “Maternity Starter Kit” and “Baby Moon.” And with free shipping on orders over $50, free returns and the fact that you can add items from Gap Maternity to your purchase, this online shopping trip is kind of perfect. The best part? While you’re filling that virtual shopping cart with affordable maternity clothes, you can easily add a few adorable baby must-haves, too.

A woman wearing maternity printed top, green maternity jeans and a beige coat Photo: Stitch Fix

2. Best personal style retailer for maternity clothes: Stitch Fix

Did you know that the uber-popular Stitch Fix—a virtual personal styling service, which curates clothing options based on your budget and taste—has maternity clothes, too? Game changer. Simply fill out a style profile questionnaire, add in your due date and—boom—a magical fashion stork delivers five personally curated maternity items to your door. (You can add on maternity-friendly intimates, too.) Not only is there no subscription required, returns are free and you only pay for the maternity clothes you want to keep.

A pregnant woman wearing patterned maternity pants and a black top Photo: H&M

3. Best trendy maternity clothes store: H&M

H&M is not just for super-affordable of-the-moment going-out tops. This Swedish retailer has a fab collection of trendy maternity pieces that any mom-to-be will want to add to her wardrobe. Beyond the chic easy-to-wear dresses (So. Many. Choices.) and, yes, stylish going-out maternity tops for all those pre-baby date nights, we love that you can also pick up pretty cotton maternity and nursing bras and tanks here, too. And, much like Old Navy, it’s pretty hard to resist adding a few newborn items to your cart, too. If you input code 0040 at checkout, you’ll score free shipping on all orders totaling $40 or more.

A pregnant woman wearing a black maternity dress Photo: Mom's the Word

4. Best maternity store for higher-end basics: Mom’s the Word

This California-based online boutique offers a wide range of practical but always stylish clothes for pregnant ladies—and new mamas. In fact, we’d say that everything in store is totally #OOTD-worthy. You can shop by designer (like Daniel Rainn, Ingrid & Isabel, Cake and Citizens of Humanity), bump basics, nursing, clearance or by item. We also love Mom’s the Word’s house label, especially their amazing nursing dresses and their heart-on-the-belly T-shirts.

A pregnant woman wearing a white maternity top and grey pants Photo: Loft

5. Best maternity store for office essentials: Loft

Keeping the professional look strong while your baby-to-be turns your body into a shape-shifter is way easier thanks to Loft. With blouses, chinos, sweaters and shirtdresses plus petite offerings, Loft is 100 percent worth a scroll. And when you’re looking to push the office envelope a bit beyond the classics, you can also pick up hip jumpsuits here. Bonus: It’s rare not to find an amazing sale online at Loft—don’t be surprised to get stellar looks for up to 40 percent off.

A pregnant woman wearing a black maternity dress Photo: Séraphine

6. Feel-like-a-star maternity clothes store: Séraphine


Wanna feel like a celebrity while expecting without the pesky paparazzi following you? Then Séraphine is the online shop for you. Here, you can check out (and shop!) the "Celebs Love" section, which features outfits worn by fashionable stars including Mila Kunis, Gwen Stefani, Jessica Alba—oh, and royalty like Kate Middleton. You might be shocked to discover there are plenty of affordable options. For instance, a stunning black maternity dress worn by Julia Stiles costs just $66 and the Duchess of Cambridge’s favorite floral maternity dress is just $109. It’s true: The stars are just like us! PS: We are in love with the London Bump Maternity Kit for $135 featuring a little black maternity dress, leggings, tank, skirt and tote.

A pregnant woman wearing a grey maternity t-shirt that says I sleep Photo: A Pea in the Pod

7. Best store for name-brand maternity clothes: A Pea in the Pod

Oodles (we’re talking serious oodles) of fashion-forward brands can be found at A Pea in the Pod, including BCBG, Citizens of Humanity, the elegant Rachel Pally and the ultra-feminine Splendid. And when your baby bump finally rejects your fave pair of jeans, A Pea in the Pod will swoop in to the rescue with the best maternity jeans like 7 For All Mankind and Joe’s Jeans. Need cute underthings, too? No problem: A Pea in the Pod’s maternity bra and panty game is on point. Finally, if you sign up for A Pea in the Pod’s Perks, you’ll receive discounts, samples and exclusive offers from A Pea in the Pod, Destination Maternity, Motherhood and more.

A pregnant woman in a floral maternity top Photo: Yours Clothing

8. Best plus-size maternity clothes store: Yours Clothing

While it’s kind of a bummer that you can only visit plus-size retailer Yours Clothing in the U.K. or the Middle East, you can shop their fantastic maternity wear online. If you click on over to the Bump It Up Maternity section of Yours Clothing’s website, you’ll find a plethora of stylish, flattering and bump-friendly pieces that complement the curves of pregnant ladies between sizes 14 and 30. You can easily buy trendy tops, dresses, jeans and everything in between, but we love that you can also purchase plus-size maternity outfits in matching bundles for easy maternity shopping, too. Each bundle includes four stylish pieces for just $86.

A pregnant woman wearing a grey maternity dress and a white denim jacket Photo: Gap

9. Best keep-your-style maternity clothes: Gap

If you are a tried-and-true Gap girl, their thorough maternity section allows you to hold on to your style as your baby bump grows. And that style can remain at the gym and in the bedroom, with their great collection of bump-friendly workout clothes and jammies, too. While you can easily shop by clothing category, we love the option of clicking through sections like “Shop by Stage,” “Starter Styles” and “Shop by Panel,” which breaks pants and jeans up into three distinct comfort categories. You can also enter your due date for an even more customized shopping experience.

A pregnant woman wearing a navy blue maternity dress Photo: Rent the Runway

10 Best subscription service for maternity clothes: Rent the Runway

Yes, yes, a thousand times YES! With their recently launched maternity subscription service, Rent the Runway has found a way to make all the pregnant ladies downright excited to outgrow their favorite clothes. From everyday, work wear and special-occasion dresses, you can sport the likes of Ingrid & Isabel, Rosie Pope, Citizens of Humanity, Isabella Oliver, Yumi Kim and more, for either $89 (four items) or $159 (four items with unlimited swaps) a month. And no matter which subscription you choose, RTR's due-date data algorithm and maternity stylists work together to ensure you nab an uber-personalized (and ultra-stylish) wardrobe that suits your taste and trimester perfectly.

A pregnant woman wearing a navy blue polka dot maternity dress Photo: ASOS

11. Best maternity store for the young at heart: ASOS 


Much like H&M, ASOS is on-trend and wallet-friendly. And while this U.K.-based retailer claims to be a global fashion destination for 20-somethings, we say age doesn’t matter when it comes to maternity fashion. All moms-to-be can rock these cutting-edge looks from boutique brands and ASOS’s in-house labels, too. Plus, they’ve got petite and tall sizing, a nursing section, bridesmaid dresses, swimsuits and a deeply discounted outlet section. Just be warned: You will be fielding many “where did you get that?” questions from fellow moms-to-be.

12. Best pre-owned maternity store: ThredUp

Are you the first (or last) in your circle to have a baby? If so, your friends may not have any maternity clothes to lend you—bummer! But never fear: ThredUp is the hand-me-down friend you need. Here, you can sift through troves of gently used (nothing with stains, tears, fading or pilling here, thank you very much) dresses, jeans, tops and more, sorted by price point (under $10, under $20 or under $30), brand (like Gap and Lularoe), size, color or type of clothing. And it’s not all used, either. If you’re not into pre-worn clothes, simply tick the “New with Tags” button and you’ll find a selection of never-worn clothes ready for purchase at a fraction of the bought-new price.

A pregnant woman wearing a black maternity jumpsuit Photo: Target

13. Best budget-friendly maternity store: Target

While you’re stocking up on diapers, wipes and other things on your registry at, click on over to their vast maternity section. You’ll be more than pleasantly surprised with all of their cute and super-affordable options, from swimsuits and dresses to Bellabands and nursing bras. We love that the high-end maternity brand Ingrid & Isabel has a just-for-Target label, Isabel Maternity, which is bursting with on-trend, in-budget, fit-focused wears for moms-to-be—and they have plus sizes, too. Also awesome: Target’s workout buddy, C9 Champion, has a solid selection of maternity workout clothes. In a rush? Target offers free two-day shipping on select items to select ZIP codes once you spend more than $35 or use your REDcard.

A pregnant woman wearing a black and white patterned maternity top Photo: Nordstrom

14. Best department store for maternity clothes: Nordstrom

The online version of Nordstrom is a mom-to-be’s dream: You get the quality and variety of the stellar brick-and-mortar version, sans the schlepping, the weeding-through and the public-trying-on-of-things. There’s a massive selection (more than 1,400 items) of on-trend and classic maternity tops, bottoms, dresses, underthings and more from designers including Rosie Pope, Isabella Oliver, Hot Milk, Kimi and Kai and Ingrid & Isabel. And no matter if you shop in person or online, you still get to take advantage of Nordstrom’s legendary (and liberal) return policy.

A pregnant woman wearing a maternity wedding dress Photo: Tiffany Rose

15. Best maternity wedding dress shop: Tiffany Rose


No pregnant bride-to-be should ever have to settle for the one blush-colored empire-waist dress left at Macy’s. If you’re a mom-to-be and a bride-to-be, the Tiffany Rose maternity bridal collection is exactly what you’ve been dreaming of. You can select from more than 60 stunning bridal gowns and dresses. They’re sophisticated, romantic, contemporary and flirty—there's definitely something you will fall head over heels for. Plus, the designs come in both long and short versions. And shipping is free for all of these dreamy made-in-Britain dresses.

A pregnant woman wearing black leggings and a blue maternity sweatshirt Photo: Motherhood Maternity

16. Best all-in-one maternity store: Motherhood Maternity

Motherhood Maternity is, essentially, A Pea in the Pod’s less-expensive sister store. (They both fall under the Destination Maternity umbrella; you can shop for both brands there.) Here, you’ll find tons of clothing options (including plus sizes and Jessica Simpson’s maternity line) at affordable prices. But what we love most is the site’s user-friendly Info & Inspo section. There are tips on how to wear the latest maternity trends, fit guides, trimester checklists and more. Shipping is free once your shopping bag reaches $79. Don’t have enough goodies? Simply select “Ship to Store” and you can pick your clothes up at your local retailer, free.

A pregnant woman wearing a workout maternity sweater Photo: Ingrid & Isabel

17. Best store for activewear maternity clothes: Ingrid and Isabel

While Ingrid and Isabel—the smarty-pants brand behind the Bellaband and the high-end brand that’s moonlighting at Target—has a lot more than workout clothes to offer, it’s one of our faves for sweat-worthy wears. Their comfy and supportive active pants are a must-have for any yoga, Pilates or running moms-to-be. Their pants have a crossover panel that offers the right amount of back support as your belly grows. Plus: moisture-wicking! We also heart their simple and supportive tanks and jackets. And, you know, while you’re shopping for fitness must-haves, there’s no reason not to browse their super-trendy jumpsuits and dresses, too. They’re killer. Happy shopping!

Read more:
Can maternity belts help with pregnancy pain?
3 tips on finding the best nursing bra for you 25 ways to stack your wardrobe with stylish and practical breastfeeding clothes

This article was originally published on Jul 06, 2018

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