Is Your Preschooler Watching Tab Time Yet?

At a time when kids' shows are louder and faster than ever, Tab Time dares to slow down and take a calmer, more deliberate approach to preschool programming. Hosted by actor, best-selling author and Emmy award-winning host Tabitha Brown, this standout series is gaining fans for its calming presence, emotional intelligence and affirming messages.

Curious what makes Tab Time such a standout? Stay with us as we dive into everything you need to know, including why parents love the show, the positive messages and themes it explores, and where you can watch or stream it.

What is Tab Time and who is it for?

Tab Time is a children's show that first aired in 2021. Each 22-minute episode blends animated and live-action segments, as Ms. Tab (aka Tabitha Brown) and her companions, Lenny the Lightning Bug and Avi the Avocado, embark on imaginative adventures together. Throughout these journeys, they explore a variety of educational themes and social-emotional topics.

According to Francesca Hector-Jones, MS, LPC, NCC, a licensed professional counsellor, Tab Time offers children valuable opportunities to build core skills through curiosity, emotional exploration, and imagination. She also emphasizes that the show's benefits aren't limited by age; both preschoolers and elementary-age children (up to the fifth grade) can enjoy and learn from the program.

"During the preschool years (between the ages of three and five), children learn to assert power and control through play and imagination, which focuses on the development of initiative," Hector-Jones explains. "For elementary-aged children, the show focuses on helping them navigate challenges, develop resilience, and build a healthy sense of self through trial and error."

Why Tabitha Brown resonates with families

A big part of what makes Tab Time so special is the presence of its host, Tabitha Brown. Francesca Lormeus, MS, CCC-SLP, TSSLD/BE, a pediatric speech-language pathologist, notes that many people connect with Brown because of her inspiring journey.

"In 2017, while working as an Uber driver, Tabitha posted a viral video, which led to her fame," Lormeus says. "Tabitha became suitable for hosting a children’s show because of her natural ability to communicate empathy, joy, a desire to spread light, encouragement, and empower diverse children from different communities and backgrounds. Tabitha’s authenticity resonates deeply with children, who are perceptive and respond best to genuine connection."

Loremeus says that another reason Brown is successful is the energy she gives off. "Tabitha brings a nurturing energy that feels safe, inclusive, and joyful, which are essential qualities in early childhood development and media," she explains. Children thrive in environments where they feel emotionally secure, and Tabitha Brown naturally creates that space.

Tabitha Brown’s authentic and kind approach also helps her connect with young children. According to Lourmeus, "Kindness and authenticity are magnetic to children. Tabitha’s kindness is not performative—it’s a reflection of who she is. She speaks directly to children with respect, and this builds trust. Her vulnerability teaches children that emotions are safe and worthy of expression. Additionally, Tabitha’s use of affirmations (“that’s your business,” “I love you”) empowers children with language that fosters self-esteem and individuality."

Exploring Tab Time's content and format

Well-structured format

If you are wondering what to expect as you watch Tab Time, Mark Henrik, a childhood development expert and parent of four, explains that each episode is well-structured and crafted with clear intention.

Reflecting on his own experience, Henrik shares, "When I first saw Tab Time, what struck me wasn’t just how well it was structured—it was how intentional every moment felt. Tabitha Brown begins each episode with a warm welcome, then heads into Ms. Tab’s Lab for playful exploration with a guest, followed by craft time, cooking, and a reflective story to wrap it all up."

Henrik emphasizes that this kind of consistency is essential for young viewers. He notes, "Predictable routines are one of the best ways to help children feel safe enough to learn and explore. Research backs this up: stable, familiar formats lower anxiety and boost a child’s capacity to absorb new ideas."

Impressive visuals

Each Tab Time episode has impressive visuals that captivate younger viewers. As Henrik explains, "These are bright, bold, simple, and also, emotionally affirming. That combination of live-action and animation makes the world feel magical without tipping into sensory overload."

Maintaining this perfect balance is crucial. Henrik notes that overstimulation can quickly shut learning down. He adds, "Studies show that well-managed visuals help children focus longer and foster deeper engagement in educational content."

Relatable characters

Tab Time features lovable and relatable supporting characters, known as The Imaginaries, who are full of emotional depth.

As Henrik explains, "Burnie the Oven Mitt, Starla the Spatula, and Lenny the Lightning Bug are more than cute sidekicks—they’re emotional mirrors. Burnie worries, Starla is bold, and Lenny brims with curiosity, while Lovey the plush heart reflects changing emotions."

By showcasing their different reactions, Tab Time demonstrates to kids that every way of being is valid. This helps young viewers see themselves and regulate their own feelings. Henrik adds, "That’s not just good storytelling—it’s early mental health literacy. Research on children’s media confirms that seeing diverse traits modelled on-screen can strengthen empathy and emotional skills in early childhood."

Music

Like other children's programs, Tab Time features plenty of songs in each episode. Yet, according to Henrik, these tunes offer more than just a catchy melody.

He explains, "There’s something deeply grounding in those jingles and songs. They’re catchy, but also regulating."

Henrik goes on to note that music has a unique way of helping kids settle their nervous systems, especially when it's predictable and repetitive. These little tunes transform abstract concepts, like sharing or calming down, into something that children can easily remember and hum.

Slow pacing

Finally, Henrik praises the slow pacing of each Tab Time episode, highlighting that it stands out from some typical children's programming.

"In a world of blaring sounds and blinking screens, Tab Time is a breath of fresh air," he says. "The show’s slower pace and Tabitha’s soothing presence create a sense of safety."

This gentle approach, Henrik explains, is especially important for younger viewers whose nervous systems are still developing. He suggests that this gentleness isn’t just nice, it’s necessary.

"It teaches them how to sit with a feeling instead of running from it—an invaluable skill they’ll carry for the rest of their lives," he explains. "Calmer, more mindful shows help children focus better and regulate emotions, paving the way for healthier learning."

Familiar faces parents might recognize

Tab Time has featured special guests like Karamo Brown, Tamela Mann, Chelsea Perretti, Terry Crews and Cynthia Erivo—offering not just star power, but thoughtful contributions to each episode’s theme. Their presence adds an intergenerational appeal and can make co-viewing more enjoyable for adults.

Positive impacts and lessons learned from Tab Time

Educational and emotional benefits

Lormeus says that Tab Time benefits children educationally and emotionally because it’s designed with both the head and heart in mind.

She explains that on the educational side, children are introduced to concepts like critical thinking, creativity, mindfulness, and problem-solving.

Equally important, however, are the emotional skills they’re learning from the program. As she points out, "They're learning to name their feelings, how to be a good friend, and how to embrace who they are."

Models positive behaviour and communication skills

Tab Time also teaches kids positive behaviour and communication skills, largely through the example set by Ms. Tab in each episode. Lormeus notes that Ms. Tab's actions consistently reflect the values she aims to instill in her young viewers.

She elaborates, "Ms. Tab is a living example of the values she teaches. She models active listening by truly tuning in to her young guests. She uses calm, respectful language—even when talking about big or tricky feelings. She celebrates differences, encourages effort, and shows how to handle mistakes with grace and humour."

Opens up conversations between parent and child

Lourmeus also says that one of the most powerful aspects of Tab Time is that it opens the door to deeper conversations at home.

"For example, after an episode, parents can ask simple, reflective questions like: 'Have you ever felt like that?' or 'What would you do if you were in that situation?'," she suggests. "Since children already feel emotionally connected to Ms. Tab, they’re more likely to open up during these discussions."

Beyond sparking these meaningful conversations, the show also provides families with a shared language to talk about emotions. Lourmeus adds, "It can help parents teach empathy, set boundaries, and celebrate self-worth—all in a way that feels natural and heartfelt."

Why parents appreciate Tab Time

Parents appreciate Tab Time for a variety of reasons. On the subreddit r/toddlers, for example, many praise the show for its social-emotional focus, but also for featuring real people rather than solely relying on animation. As one Redditor, r/Sensitive_Work_5321, shares, "Lovvvve her. She’s fabulous, and her guests are awesome. Very sweet and educational show."

Where to watch

Everyone can watch on:

• The official Tab Time YouTube channel
• The Tab Time website
• The Tab Time World app (available on iOS and Android)

In the United States, you can also watch Tab Time on streaming services Peacock and Amazon Prime Video.

Watching Tab Time: Tips for parents

Co-view Tab Time with your children

Yaron Litwin, digital parenting expert and CMO of the Canopy Parental Control App, emphasizes that one of the most important Tab Time viewing tips for parents is to always co-view the show with their children.

He explains that "Co-viewing Tab Time can transform the educational benefits of the show from passive to active, which will be a lot more beneficial for your child." Building on this point, Litwin notes that, in general, engaging in screen time alongside a young child is preferable, not only for the educational advantages but for several other reasons as well.

Have post-viewing discussions

Since Tab Time explores different life skills and basic social-emotional concepts, Litwin recommends having post-viewing discussions with your child after each episode. By talking together, parents can help reinforce the lessons learned on the show.

As Litwin explains, "Parents can use these topics as starting points for simple conversations with their kids, and create engaging role play based on the episodes. This approach not only deepens understanding but also makes learning more interactive and enjoyable for children."

The bottom line

When your little ones are searching for something new to watch, don't hesitate to try Tab Time together. According to Jasmine Cobb, LCSW-S, a licensed clinical social worker and educator, this show can inspire how to support social and emotional skills at an early age.

Cobb explains that children learn through play and interaction, and Tab Time effectively blends age-appropriate topics and demonstrates how to apply relevant skills to enhance young children's social and emotional development. She adds, "Children are also like sponges, and 'Tab Time' has hit the mark on captivating their attention with varied learning experiences—using vibrant colours, characters, songs, and interactive learning."

Experts

• Francesca Hector-Jones, MS, LPC, NCC, is a licensed professional counsellor.
• Francesca Lormeus, MS, CCC-SLP, TSSLD/BE, is a pediatric speech-language pathologist.
• Mark Henrik is an author, childhood development expert, and father of four.
• Yaron Litwin is a digital parenting expert and CMO of the Canopy Parental Control App.
• Jasmine Cobb, LCSW-S, is a licensed clinical social worker and educator.