Target's new clothing subscription boxes are the baby gift we've been waiting for

The new Cat & Jack subscription boxes couldn't be simpler—or, honestly, full of cuter clothes.

Target's new clothing subscription boxes are the baby gift we've been waiting for

Photo: via Target

Ever since Target launched their Cat & Jack line in the summer of 2016, their baby clothes have been bordering on irresistible. Featuring whimsical prints, cool cuts, and totally on-trend embellishments, these are things you'd see in boutiques for twice as much money, so piling them up in your cart feels pretty guilt-free. (Not to mention that they've also introduced selections designed for children with autism or sensory-processing sensitivities and those with disabilities, paving the way for inclusivity in kids' fashion.)

Photo of the Cat & Jack logo and two kids Photo: via Target

Now, to make getting it (or gifting it!) that much easier, Target is going toe-to-toe with other clothing-subscription box services out there, and have introduced their own boxes of personalized baby clothes.

“Get ready for a little bit of everything,” reads Target's website for the Cat & Jack boxes. “Our designers curated their favorite items of the season, making it super easy to style your little sweetie. From bodysuits & baby leggings to delightful rompers, all soft, comfy & perfect for snuggling. There’s even a sweet surprise to complete any outfit. Enjoy this special collection and consider reusing the box for storing baby clothes, diapers, and even those memorable keepsakes.”

How it works is simple for anyone who actually doesn't love trolling the aisles every season: All you do is pick a gender and select baby’s size, from newborn to 24 months. You’ll get six to seven pieces that haven’t been released yet, plus a surprise gift. (Um, who doesn't love extra goodies?!)

You can either order the box as a one-time purchase or recurring subscription, with a new box being mailed out for each new season. (The items get one size bigger than the last season but you can change the size as you wish, depending on how your child is growing.) Each box costs USD $40 (subscribing for a year’s worth of boxes saves you 5 percent).

Now, if you'll excuse us—we need to seek out the nearest baby to sign up!


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