“Our team met with real kids to understand what their needs are in different types of apparel, then put our expertise to the test to create the products,” Mari Anderson, Target’s principal technical designer of Kids’ Apparel, told Target's online magazine A Bullseye View. “Without a doubt, this has been the most meaningful project that I have been a part of.”
The forty adapted pieces Target is adding to its Cat & Jack brand are mostly modeled on existing designs in the collection, only they’ve been discreetly updated with features such as side and back snaps and extra concealed openings.
The puffer jackets have zip-off sleeves and side openings that are easy to put on or take off for kids who are sitting in a wheelchair or lying down. Joggers are high-rise for diaper coverage and flat-seamed and tagless to prevent chafing and rubbing. And long-sleeved sweaters have a hidden opening for abdominal access—helpful for kids who use a feeding tube. All the items are made in soft and cozy fabrics for comfort.
Most items in the new line cost under $20USD, and there are fashions for boys and girls with disabilities. The adaptive clothing pieces will be available online only, as of October 22, 2017. And good news: Target ships to Canada!
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