Our Readers' Most-Shopped Items in 2025

As 2025 comes to a close, we're taking stock of what parents actually bought this year—the things you added to your cart during late-night feeds, playdate scrolls and every moment in between. What makes this list different? These rankings come straight from real Today's Parent purchase data. That means no hype, no sponsored picks, just the refreshingly honest truth about what families couldn't live without this year.

From pregnancy essentials to baby gear that actually works, big-kid must-haves, toys and even family travel favorites—this year's most-purchased products span every stage of parenting.

The Top Products Our Readers Purchased in 2025, Ranked

1. Helix Kids Mattress

Growth spurts are no match for this Helix mattress that literally evolves with your child, from preschool tantrums straight to the tween years. One side is firm for the early childhood; flip it over for a softer—but still supportive— surface once they're finally sleeping through the night. Breathable, water-repellent and hypoallergenic? Check, check and check. It's the last mattress you'll ever need to buy for your little one, and one of the best kids' mattresses out there.

2. Royalton Bavaro All-Inclusive Resort & Casino, Dominican Republic

The Royalton Bavaro resort is the family vacation you've been dreaming about. Kids spend their days choosing between splash pads, lazy rivers and surfing on the FlowRider, while little ones stay cool under the shade canopy at the kiddie pool. Older kids have their own hangout at the supervised Kids Club. Meanwhile, parents can steal a moment for a coffee, spa treatment or workout, thanks to the all-inclusive model that makes for an effortless trip.

3. Eucerin Baby Eczema Relief Body Cream

When your little one's skin is acting up, this fast-acting eczema relief cream is the hero parents reach for on repeat. Formulated for ages 3 and up, it's loaded with soothing colloidal oatmeal, skin-strengthening ceramides and calming licorice root that work together to moisturize and reinforce delicate skin barriers. With a 4.7-star rating on Amazon and thousands of five-star reviews backing it up, parents rave about its thick, long-lasting fragrance-free formula that actually delivers.

4. UBesGoo 12V Licensed Chevrolet Colorado Electric Ride on Car

This electric ride-on car checks every parent's box: a wide, cushioned seat, an adjustable safety belt and dual-mode control so parents can steer or let kids take the wheel. LED lights, engine sounds, music and a working horn transform every trip into an adventure kids will beg to repeat.

5. Jovy Berry Bliss Play Makeup Kit

Let's clear this up once and for all: makeup can be safe for kids, and this kit is proof. EWG-verified and totally age-appropriate, it features three eye shadow/blush shades, lip gloss, a dual-sided brush and a cute mini makeup bag to keep everything organized. After playtime wraps up, all the colours wipe off clean with no mess or stains. This is the kit for budding beauty lovers!

6. Autobrush

Our readers also loved this Autobrush, which makes dental hygiene feel almost effortless. Clinically proven to remove up to 82.2% more plaque and reduce gingivitis by nearly half, it delivers a full-mouth clean in 30 seconds. Kids get to brush independently (and actually enjoy it), while little ones get gentle, more thorough care without fuss.

7. AccuMed Pregnancy (HCG) Test Strips Kit

Pregnancy testing minus the stress? Yes, please! These AccuMed strips deliver early, reliable tests without the guesswork. They're simple to use: dip the test in a cup, wait a few minutes and read your results. With 99% accuracy and 50 tests in a pack, you've got plenty of reassurance whenever you need it—no last-minute drugstore runs required.

8. SmartyPants Prenatal Multivitamin Gummies

These prenatal multivitamin gummies have earned their bestseller status fair and square. With a 4.5-star rating and thousands of glowing reviews, they're packed with key nutrients for both mom and baby (Omega-3, Vitamin D3, Vitamin K, Zinc and more). They also have a gentle, easy-to-chew texture that feels way more approachable than swallowing horse-sized prenatals, and they're certified clean and third-party tested, so you can feel confident about what you're putting into your body.

9. Zainpe Ocean Animals Potty Training Chart

Potty training doesn't have to be chaotic. This chart flips the script by turning the whole experience into a game your kid will actually want to play. Every tiny triumph earns a cute sea-creature sticker, giving instant visual rewards that build confidence and consistency over time. Plus, the waterproof, toddler-proof design means it survives grabby hands, bathtub splashes and beyond.

10. JuneLsy Pencil Grips for Kids

These pencil grips are quietly revolutionary. They help kids hold pencils more comfortably and correctly by encouraging the proper tripod grasp. This improves control, boosts precision and reduces hand fatigue during all those writing and drawing sessions. Compatible with pencils, pens and crayons alike, they're a must for ages three to seven—basically the secret weapon for smoother homework time.

11. NUK for Nature Simply Natural Pacifier

For a pacifier that parents can actually trust, meet your new go-to. Designed to fit, feel and flex like mom's breast, it offers a soothing, natural latch that babies love. Made from gentle silicone and perfectly sized for 0-6 months, it's ideal for early infancy. Even the shield gets it right—it's curved away from your baby's face, helping prevent irritation and keeping cheeks rash-free.

12. Culturelle Baby Probiotic Drops + Vitamin D

Yes, babies need probiotics, too. These drops keep little tummies happy while packing vitamin D and a digestive probiotic to support immune health, strong bones and better nutrient absorption. Bonus: they also slip effortlessly into a bottle or right into your baby's mouth while breastfeeding.

13. Yoto Player

This clever Yoto audio player blends stories, music and learning into a screen-free adventure that kids can't get enough of. Parents are equally obsessed: tactile cards, simple controls, zero fuss. It's perfect for wind-down time, rainy days spent indoors or just sneaking in a quiet moment after homework is done.

14. Nike Revolution 7 Big Kids' Road Running Shoes

Got a kid with big energy? These shoes can handle every run, hop and sprint. Available in four coloUrs and sizes up to 7Y, they're bouncy, cushioned and built to survive whatever the day throws at them—whether that's a full-on backyard obstacle course or just a walk to school. Parents love the stability and traction, while breathable materials keep feet cool.

15. Hello Kids Magical Mermaid Fluoride Toothpaste

Last, but definitely not least, this toothpaste wins kids over with its Orange Dreamsicle flavor and playful mermaid packaging that makes brushing actually feel like fun instead of a chore. And despite its whimsy, it's still packed with cavity-fighting fluoride and gentle on tiny teeth, so you can feel good about every brush.