Family life

Dove's "Beautifully Real Moms" shows a very real side of motherhood

In a new campaign with Baby Dove, the company has launched a photo series depicting everyday parenting moments. The results are beautifully real.

 

According to Dove, a new study has shown that 99 percent of Canadian moms feel pressure—from themselves and from society—to be a good parent, and 81 percent find themselves wondering if, at the end of the day, they are good enough. This is why Baby Dove is celebrating the beauty that exists in even the most challenging, exhausting moments of motherhood, with a gorgeous new photo series. In honour of #NationalBabyDay, we’re sharing a selection of the snapshots they’ve gathered in this gallery.

You can check out the full online photography exhibit at www.dove.ca/beautifullyrealmoms.

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