You know the saying “soft as a baby’s bottom?” Well, one of the cutest memes ever has Japanese parents taking pictures of their babies’ backsides obscured by the softest, fuzziest, juiciest fruit around.

Forget about the whole Cheerio-stacking challenge—this new trend started on Instagram when a Japanese-based photography company called Kodomono ran a contest in which participants had to submit these funny fanny photos. The hashtag used was 桃尻, which translates into “peach” in English.

A photo posted by コドモノ！写真部 (@kodomono_photo) on Jun 27, 2016 at 6:51pm PDT

Parents who saw the deliciously adorable contest submissions started uploading their own snaps of their kids’ derrières.

Like this baby who just wants to sit her sweet bum down and read a book (once’s she’s chosen one, that is).

A photo posted by 방글이 서준우:)♡ (@bbanggle2) on Jun 30, 2016 at 4:32am PDT

But some kids would just rather watch TV.

A photo posted by k-eri (@keri2758) on Jul 1, 2016 at 5:10am PDT

Here’s another variation: a tiny cherry butt.

A photo posted by smile◡̈⋆* (@nico_smile000) on Jun 30, 2016 at 6:07am PDT

Or this curvy crawler.

A photo posted by 今村 遥 (@halkaimamura) on Jul 2, 2016 at 1:59am PDT

Behold the behinds on these siblings!

A photo posted by ゆい (@pichan0305) on Jul 2, 2016 at 4:36pm PDT

Or this lucky peach, clearly ready to hit up the beach.

A photo posted by 文香 (@fumicaaaa) on Jun 30, 2016 at 5:14pm PDT

This tush trend hasn’t kicked off in North America yet, but it should, because we think it’s peachy-keen. Plus, fresh peaches are in season now, which means you can use one for the photo op, and eat it, too! Yum.

Read more:
#StuffOnMyBaby: Cute or weird?
Science says all babies are (sort of) cute
Watch this dog teach a baby how to crawl