GOOP, Honest, Flower: Celebrity moms and their lifestyle brands

Think you're learning everything you need to know from the recently consciously uncoupled Gwyneth Paltrow? Think again. Gwyneth's GOOP isn't the only celebrity tell-all lifestyle website in Tinseltown. Nope, there are lots of others. In fact, it's a full-blown trend right now for Hollywood moms to create a brand with their $$ name. It's a good way for them to have their cake and eat it too—as long as it's gluten-free, of course—since they can still bring in the big bucks, focus on family (instead of shooting films overseas) and worry not about dwindling female acting roles. Plus, the mom market is hot, so why not?

Click on for celebrity moms with lifestyle brands! >>>>>

When Jessica Alba brought her Honest Company to Canada, she had a launch party here in Toronto and invited yours truly and a bunch of lovely mom bloggers and media to attend. I got to sit down with her and her business partner, Steven Spielberg's son-in-law (Jessica Capshaw's hubby) Christopher Gavigan. She told me all about her Honest brand, gave me a signed copy of her book, The Honest Life, and there were samples to try. I just used my Honest healing balm today—I like it!

The original multitasker! Many of us have known Gwen Stefani's L.A.M.B. ("Love Angel Music Baby") brand since way back in the day—before Nicole Richie, Jessica Simpson, Victoria Beckham, Katie Holmes and others came out with their fancy fashion labels... L.A.M.B. is, indeed, still going strong. Check it out at l-a-m-b.com. 

(Trendsetter extraordinaire, Gwen started L.A.M.B. way before she had kids.)

Read more: Gwen Stefani and Gavin Rossdale welcome third son>

It's been all over the entertainment news lately. Oscar winner Reese Witherspoon has jumped on the celeb-mom-branding bandwagon. Her highly anticipated lifestyle website and products are set to launch next year. 

Read more: Reese Witherspoon: Maternity-clothes roundup>

Since having her daughter, Olive, and becoming pregnant with her second daughter, the hitherto private Drew Barrymore has come out of hiding with a number of projects, including her Flower cosmetics brand, her photography book, Find it in Everything, and a new lifestyle blog.

Read more: Former child stars all grown up>

Mayim Bialik is not only an acclaimed actress, but also a neuroscientist. Since having kids, she expanded her brand and is one of the most famous voices of attachment parenting—with a book on the subject, Beyond the Sling, and a weekly parenting blog on Kveller.com. Plus, she's now a vegan cookbook author. Busy lady!

Read more: Celebrity birth stories>

Beyoncé's brand is all Beyoncé. Go to her Tumblr website, and prepare to be inundated. with. Beyoncé. And have your credit card handy to purchase Beyoncé goods—like shirts, caps, bunny ears (a must-have), the "Yonce" iPhone case, undies, sunglasses and, of course, her "Heat," "Pulse" or "Rise" perfumes, which you can buy at any department store, too (FYI).

The Kardashians are notoriously defined by and as their brand. Beyond their Dash clothing stores, of course, they've got a whole reality TV franchise—Keeping Up With the Kardashians—complete with spin-offs. Now that Kim Kardashian has had a baby, she's branching out yet again with her new baby-girl clothing line at Babies 'R Us. 

Read more: Kim Kardashian: Maternity-clothes roundup>

You'll find fitness, nutrition, beauty, fashion, parenting, food tips and more on mom of four Heidi Klum's AOL website. Indeed, the supermodel is more than online: She's the Project Runway queen, host of Germany's Next Top Model, judge on America's Got Talent, producer, designer (she's got her own line, too, of course). Whew!