FridaMom postpartum panties have rose to fame. Here's why they're worth the hype!
Photo: ashanti and fridamom on Instagram
Bringing a baby into the world is an incredible milestone, but the period that follows can be quite challenging for new moms. You’re not just facing significant hormonal shifts and the risk of postpartum depression; there’s also the issue of leakage after giving birth to think about.
This is where postpartum underwear comes into play. It’s specifically crafted for the fourth trimester, offering the comfort, support and absorbency new mothers need as they heal. But, let’s be real: while postpartum underwear can be a lifesaver, they don’t exactly scream fashion like some of your other favourites in the closet.
Still, many celebrities have jumped on board with this trend lately, sharing selfies in their own postpartum underwear. While it might be easy to dismiss this as just another instance of celebrities seeking attention, the underlying message is much more significant. These photos aim to normalize postpartum health and highlight the real changes that women’s bodies experience after childbirth — something we can totally get behind!
From Katy Perry to Lindsay Lohan, here are seven stars who are embracing the postpartum underwear selfie look:
In 2020, Katy Perry welcomed her first child, a daughter named Daisy, with actor Orlando Bloom. Instead of attending the MTV VMAs that year, she opted to share a more personal moment on Instagram. Perry posted a story showcasing her "postpartum awards look," which included a Medela pumping bra and Frida Mom postpartum underwear.
If you haven't heard of FridaMom, the brand was founded in 2016 and offers a variety of postpartum recovery products, including disposable underwear, instant ice maxi pads and an upside-down peri bottle. No wonder celebrities like Katy love it!
Model Suki Waterhouse and Robert Pattinson welcomed their baby girl earlier this year. Since then, Suki has been sharing moments from her postpartum journey, which she describes as a humbling experience with its ups and downs.
In an Instagram post reshared by FridaMom, Waterhouse is seen wearing a bralette and a pair of FridaMom postpartum underwear. Wondering what sets these postpartum panties apart from the rest? They are disposable and crafted from a soft, stretchy microfiber and spandex blend.
Naturally, Lindsay Lohan couldn't resist making a Mean Girls reference about her postpartum experience with the clever caption: "Because I’m not a regular mom, I’m a postpartum mom."
In an Instagram post from last year, Lohan proudly shared her journey through pregnancy and her excitement about embracing her new role as a mom. In the selfie, she's sporting FridaMom postpartum underwear.
While Lohan opted for the boy short style, FridaMom also offers high-waist briefs, both designed to provide secure and comfortable relief.
Last year, stand-up comedian and actress Whitney Cummings became a mom and, like many other celebrities, shared a selfie in postpartum underwear.
In a post that was reshared on the FridaMom Instagram account, Cummings praised the brand's postpartum underwear. "Thank god @fridamom makes these postpartum shorts that keep everything from falling out," she commented.
Influencer and model Chloe Fisher welcomed a baby girl earlier this summer. Like many new moms in the fourth trimester, she’s embracing the changes her body is going through.
In a post reshared from FridaMom, Fisher showcased her postpartum outfit of the day (#OOTD), featuring the brand's boy short underwear. "My OOTD lately are these Frida Mom postpartum underwear 😜🙊 Ladies, these are legit the no. 1 item I’ve been living in (and much cuter than the regular mummy nappies)," Fisher wrote.
Influencer Lauren Giraldo became a mother last year and candidly shared her postpartum story. In a post on Instagram, which was also reshared by the FridaMom account, Giraldo talked about her birth experience and adjusting to her body after giving birth.
She captioned the post, "After about a week of disposable adult diapers and huge maxi pads I’ve graduated to granny panties and thin dainty period pads and I feel worlds better."
Last year, FridaMom reshared this Instagram post featuring celebrity couple Bethany Myers and Nico Tortorella, who shared some honest insights into their postpartum journey.
The caption reads, "These @fridamom briefs along with ice pads have been a game-changer for Bethany. Packing and healing. And y’all know we both had to try em on.”
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Courtney Leiva has over 11 years of experience producing content for numerous digital mediums, including features, breaking news stories, e-commerce buying guides, trends, and evergreen pieces. Her articles have been featured in HuffPost, Buzzfeed, PEOPLE, and more.