Sarah Keast is one of the co-founders of Crying Out Loud, a Toronto-based mental wellness brand. She is also a writer and public speaker and her writing has been published in Chatelaine, Today's Parent, Good Morning America.com, ABC.com and She Does the City. She has appeared on a number of podcasts as well as delivered a TedX talk on the power of empathy and compassion in the face of the opioid crisis. She was honoured by Chatelaine magazine in 2019 by placing her on their 'Women of the Year' list.