Erin Bury

Erin Bury

Named one of Bay St. Bull’s Women of the Year, Erin Bury is one of Canada’s top entrepreneurs, an active startup advisor. and a former marketer and technology journalist.

Erin is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Since launching in 2017, Willful has helped people in all 10 provinces to create over 300,000 wills, power of attorney documents, and other estate planning documents. Erin runs the company with her husband Kevin, and they secured a deal for the company on TV’s Dragons’ Den in December 2021.

Erin is also a board member for Save the Children Canada. She lives in Prince Edward County, Ontario with Kevin and her two young daughters.

Latest from Erin Bury

Why Every Parent Needs a Death Binder (and What to Put in Yours)
Parenting

Why Every Parent Needs a Death Binder (and What to Put in Yours)

The binder that pairs with a conversation you never want to, but have to have with your loved ones.
4 minutes
A Guide to Preparing for Parental Leave as an Entrepreneur
Parenting

A Guide to Preparing for Parental Leave as an Entrepreneur

Everything entrepreneurial parents-to-be should know before taking a break from business.
8 minutes
4 Financial Must-Dos When Preparing For Baby
Family life

4 Financial Must-Dos When Preparing For Baby

Taking the time to do a few critical financial to-dos after the baby arrives can set you - and your child - up for success in the future.
6 minutes
How to Discuss End-of-Life Wishes with Your Co-Parent
Family

How to Discuss End-of-Life Wishes with Your Co-Parent

How to broach the topic of end-of-life planning to ensure you have the appropriate plans in place for your children.
7 minutes
Appointing a Guardian-What You Need to Know
Family life

Appointing a Guardian-What You Need to Know

Choosing a guardian is one of the most important decisions you can make to ensure your wishes are fulfilled if anything happens.
7 minutes
Getting a Will Done in Canada: A How-To Guide
Family life

Getting a Will Done in Canada: A How-To Guide

We break down the basics of getting a will in Canada, why it's so important and bust some common myths so you can finally check it off your to-do list in 2024.
6 minutes