Who Is Jen Hamilton? Meet The Viral Labour And Delivery Nurse

Based in North Carolina, the Labour & Delivery nurse, author, and social media influencer is known for her quick-witted and authentic approach to maternal healthcare and advocacy. Whether she’s posting honest reflections on life as an L&D nurse, or showing her cute backyard chickens, Hamilton has become a trusted advisor and digital friend for many moms looking for supportive and empathetic childbirth advice.

Earlier this month, Hamilton published her debut book, Birth Vibes: Stories and Strategies for an Empowered Birth. She received a ringing endorsement from the Matriarch of Birthing Support, Ina May Gaskin, who is the author of the iconic bestseller Ina May's Guide to Childbirth.

Hamilton uses her platform to advocate and educate mothers on a patient-empowered birth that is based on knowledge and evidence—but she also uses her account to connect to her audience on a personal level, sharing the highs and lows of womanhood.

Who is Jen Hamilton?

Jen Hamilton boasts over six million followers across various social media accounts. The L&D nurse was awarded the 2026 President’s Award from the American Nurses Association for her advocacy work in maternal healthcare.

Before moving to L&D in 2018, Hamilton worked in the ER. The mom of two started her social media accounts in 2020, during the pandemic, as a tool to reach mothers and document her experience as a nurse in the labour and delivery ward.

Hamilton’s book is titled Birth Vibes, which is also a catchphrase she has coined to describe her desire to see new parents and healthcare practitioners focus more on a supportive and nurturing environment and overall “vibes” of the birth experience, rather than on a stringent birth plan.

In a podcast interview with Jen Hatmaker, the nurse said: “I can watch someone have a birth that goes completely off the rails and they leave that experience looking back positively on it if they were heard, respected, empowered, and informed. It has so little to do with what happens and so much more to do with how it happens.”

Hamilton also received global media attention when she decided to change her son’s name when he was six months old. Originally named “Aspen”, she and her husband decided to go with “Luke” after getting to know their son’s personality better.

In May 2026, Hamilton appeared on The Kelly Clarkson Show to promote her book. During the segment, she said, “You can show up to the hospital nipples in the wind, and we will take care of you.” Clarkson jokingly replied that she wants to have “nipples in the wind” stitched onto a pillow.

Why do moms love Jen Hamilton?

Hamilton originally only intended to post videos of her indoor chickens, but quickly learned that women were craving birth guidance and support from an empathetic professional.

She still regularly posts adorable videos of baby chicks hatching and other chicken-related content. Hamilton also talks about online birth misinformation that circulates via influencers—like her TikTok post combating the lie that medical inductions aren’t necessary. She comments on pop culture topics, including her love of the medical drama, The Pitt.

In June 2025, Hamilton ignited controversy when she began reading from her Bible while headlines about Trump’s presidency scrolled across the screen. She intended to showcase that the actions of the MAGA political movement directly contradicted the verses in the Bible. What ensued was a bullying campaign that leaked into her personal life, where she was targeted by people who wanted her to be stripped of her license.

Hamilton didn’t back down and continues to speak up and advocate for marginalized women, particularly when it comes to healthcare access.

Watching any of Hamilton’s reels feels like you’re checking in with a beloved friend. She’s open, honest, and down-to-earth. Her sense of humour reaches across the screen, and there’s no doubt that mothers feel comforted by her strong presence and confidence. She is incredibly knowledgeable and uses her knowledge to equip others and help them feel confident in their own birth journey.

Hamilton lets others into her life and bares it all. Four years ago, she even documented her journey with plastic surgery, which included a “breast lift, breast augmentation, tummy tuck, and muscle repair,” according to the nurse and influencer.

What’s the Birth Vibes Book About?

First of all, Hamilton did tell Kelly Clarkson that she uses the phrase “nipples in the wind” in her book Birth Vibes—so we do know that the book will be honest, refreshing, and funny!

There are a limited number of birth manuals in the world, which means a lot of women continue to rely on What To Expect When You’re Expecting, which has to date sold 21 million copies and remains the go-to choice for expecting parents.

However, the world has changed, and Birth Vibes meets the changing culture where it’s at. Hamilton’s book offers a compassionate approach to the daunting task of childbirth. Through her unique voice and expertise, Hamilton helps to empower parents to confidently navigate the world of giving birth through practical tips and insights, alongside personal storytelling, to form one compelling, empowering guide to childbirth.