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The dry skin ingredient your family should know about

Change up your family’s skincare routine with all-natural, skin-loving oats.

The holiday season is a time for laughter, love and building memories with family, but it can also bring with it a less-than-wanted guest—dry, chapped and itchy skin. As a parent, you care about how you treat your baby’s precious skin, ensuring lotions, wipes and washes are within reach. But there’s a secret ingredient to dry-skin prevention and repair, and you have it in your kitchen cupboard.

Oats are a fast pass to supple, moisturized skin for parents, children and babies alike—and also found in the Aveeno Baby Daily Care and the Aveeno Skin Relief lines. This common breakfast food alleviates skin itchiness, adds moisture, protects the skin’s moisture barrier and is suited for any skin type—even the most sensitive ones.

A favourite for newborns and parents needing some TLC, here are four reasons why you should add oats into your family’s daily skincare regimen.

Oats have history on their side

People have used oats in their skincare routines to help combat dry, irritated skin for centuries. Their first-known use in skin care dates back to 2000 BC in Egypt. By 1989, the natural ingredient was officially recognized by the US Food and Drug Administration as a safe over-the-counter drug, and then as a skin protectant by 2003.

Oats help alleviate dryness and itching

When you’re dealing with the most sensitive baby skin, you want to make sure the products you’re choosing are soothing and gentle. Products with oats are one solution, especially for little ones struggling with dryness and itchy skin. The Aveeno Baby Daily Lotion is crafted to nourish and protect your baby’s skin for 24 hours, leaving behind a silky-smooth finish that helps prevent chafed, chapped or cracked dry skin.

For parents who are interested in reaping the benefits of oats – they can try the Triple Oat Complex, found in the Aveeno Skin Relief line. It offers benefits for various skin types, and is shown to soothe and nourish dry, itchy skin while locking in moisture. The antioxidant and anti-inflammatory compounds found in oats help soothe irritated skin.

Oats help restore and maintain the skin’s moisture barrier

Oats step up to the plate when it comes to dealing with sensitive and dry skin, or with skin that has a damaged moisture barrier. They help repair the skin barrier, especially with chronic conditions like eczema where the skin can’t do it by itself.

Oats help balance skin pH levels

You likely know that maintaining a balanced pH level is important, but why? Science jargon aside, pH levels measure acidity. Our skin is made up of oils and sweat that create a barrier to protect against bacteria and environmental stressors, like UV rays, for example. When your skin’s pH is balanced, it’s easier for it to stay healthy looking. Oats have natural moisturizing properties which help keep the skin moisturized for proper pH balance. Oats, or more specifically colloidal oats (ground), are for those with sensitive skin. They contain saponins, a plant-based carbohydrate packed with antioxidant properties known to soothe the skin and clean out blocked pores. Their anti-inflammatory effects help to naturally relieve skin dryness, scaling and roughness.

Aveeno Baby is the number-one paediatrician-recommended baby skin care brand. Formulated with natural oat to nourish and comfort a baby’s sensitive skin, the Aveeno Baby Daily Care line is hypoallergenic and free from parabens and phthalates for gentle, everyday use. The Aveeno Baby Daily Wash & Shampoo, a tear-and-soap-free formula, cleanses without drying and rinses clean from head to tiny toes.

Visit the Aveeno website for more information about their products and how they use prebiotic oats in their skincare lineup.

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