K-Pop Demon Hunters Dolls Are Coming

Official KPop Demon Hunters toys have been in demand ever since the film took 2025 by storm, and Mattel and Hasbro have at last announced the officially-licensed toy lineup. We're always on the lookout for new dolls, so we were excited to see that three new American Girls are on the way.

The American Girl x KPop Demon Hunters collab features 18-inch dolls of Rumi, Zoey and Mira, each closely modelled after the characters’ on-screen looks and personalities. Like all American Girl outfits, these ones are incredibly detailed and intricate, featuring premium fabrics and miniature accessories.

The dolls are $165 (USD) and are now available for preorder, but with an estimated shipping date of November 27, it's probably better not to tell your kids. Just save those dolls for holiday toys. Here's a closer look at the lineup.

Rumi

The HUNTR/X lead's doll is incredibly detailed, with long lavender hair in her signature Daenggi-inspired dragon braid and an iridescent demon-mark on her right shoulder. She’s styled in a yellow cropped faux-leather jacket and pink-accented shorts, and comes with a Sain-Geom-inspired faux sword and a purple Norigae tassel charm.

Mira

Mira's doll is heavy on the sass, just like her character—dangly earrings, bright makeup and hot-pink hair in those distinctive high pigtails. She’s styled in a cropped black graphic tee with fringe and sculpted shoulder detail, black fingerless gloves and a yellow faux-leather skirt with contrast stitching and chain—plus a faux Gok-Do curved sword and a pink Norigae tassel charm (with choker and boots to finish the look)

Zoey

The Zoey doll captures HUNTR/X’s maknae with bite: big brown eyes with custom eyeshadow, low buns and lots of spunk. Her look is performance-ready—teal faux-leather zip-front crop top with a satin halter and mesh illusion neckline, multicolour satin joggers with straps and buckles and an upper-arm pouch—plus Shin-Kal-inspired faux knives with marble-effect blades and a yellow Norigae tassel charm, finished with a gold cuff and blue-and-yellow sneakers.

More KPop Demon Hunters toys are coming this spring and summer, including Polly Pocket collectibles, Little People Collector sets and even an UNO deck.