LEGO is bringing the world of Bluey to life with six exciting new sets. Here’s everything you need to know about the collection.
If you or your little ones love LEGO (who doesn't?) or the smash-hit kids show Bluey, you'll be thrilled to hear this news: An official brand collaboration is almost here.
The animated Australian show was the most-streamed show in the U.S. in 2024, according to Nielsen data, a testament to its popularity among kids and adults alike—a trait it shares with LEGO. Releasing in Canada on June 1, this collection is hotly anticipated by fans (in fact, news of its launch was leaked online earlier this year).
It spans six LEGO sets inspired by the Australian program's beloved characters and settings. All four members of the Heeler family—Bluey, Bingo, Chilli and Bandit—are included, among other characters, and the show's most recognizable locations (like the Heeler family house) can be built block-by-block.
While you'll have to wait until June to get your hands on a set, you can pre-order now.
The collection includes sets for a variety of ages. Two are part of LEGO's Duplo product line, which features large, easy-to-handle blocks with toddler-safe edges, perfect for kids aged two to five. The others are classic LEGO sets designed for kids over four. But, just like the show, they're bound to be a hit with grown-ups too.
Here's a sneak peek at the upcoming sets.
Bluey devotees will be familiar with the season two episode Ice Cream, a fan-favourite installment of the show. The family trip to the ice cream stand can be reenacted with this adorable set, which comes with Bandit and Bluey as well as a drivable family car and an ice cream stand stocked with all the essentials (toy scoops, cones, a menu and even a credit card machine). It's designed to help toddlers over two develop colour-sorting abilities, and attaching the ice cream to the cones will help them practice fine motor skills.
Toddlers can bring the Heeler family's world to life with this interactive LEGO Duplo set inspired by Bluey’s beloved home. Designed for preschoolers aged three and up, the buildable Heeler family house comes with Bluey, Bingo and Chilli, plus recognizable household details like Bingo’s stuffed bunny, Floppy. Kids can engage in open-ended pretend play or try out the fun memory game—parents can hide figures and accessories behind the house’s windows, and little builders use the spinning pointer to find and match them.
The Heeler home is also available in classic LEGO dimensions for kids over four. Featuring all four family members—Bluey, Bingo, Chilli, and Bandit—this 382-piece modular playhouse is packed with details from the show. Kids can explore the playroom with its dollhouse and piano, cook up fun in the kitchen or tuck Bluey and Bingo into their attic bedroom alongside Chattermax. The house even includes a whimsical Queen’s throne and a backyard with a giant tree, Jeremy the gnome and a floating red balloon.
Bluey, Bingo, and Chilli are hitting the surf, and kids can tag along with this colourful beach-themed set. The Heeler family’s red car is fully equipped for a day by the sea, featuring a flip-open roof for easy access, a trunk to store their cooler, and two surfboards mounted on top. The set includes a detailed beach scene with a sandcastle, reclining chair, umbrella, palm tree, and even a sand-mermaid tail that fits a minifigure. There's even a bottle of sunscreen and sunglasses–an important reminder for little ones that their heroes take sun safety seriously.
Like a real-life playground, this LEGO set is built for nonstop play. A large Starter Brick makes assembly quick and easy, allowing kids aged 4 and up to dive right into adventures with Bluey and her best friend, Chloe. The 104-piece set features a colourful jungle gym, a seesaw, a slide and a rotating pelican ride. Kids can help the characters explore the tower with a telescope, hop between stepping stones or enjoy a picnic with drinks and cake.
Based on the Bluey short Tea Party, this little 33-piece set features Bluey and her toy Chattermax enjoying a garden-side tea party. The set includes a teapot, cups, a cupcake and a whimsical red toadstool seat, making it perfect for imaginative role play. Compact yet full of storytelling potential.
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