Laundry Detergent

Attitude Natural Baby Laundry Detergent

Attitude Natural Baby Laundry Detergent

Best forFamilies who are committed to using eco-friendly products and need a detergent that won't irritate sensitive skin

Top BenefitsEndorsed by the National Eczema Association, pleasant smell (even though it's unscented)

ConsiderationsWorks best with pretreatment, higher cost per load

Bottom lineAttitude Natural Baby Laundry Detergent combines effective cleaning power with natural, skin-friendly ingredients and a commitment to the environment


  • National Eczema Association Seal of Acceptance
  • Free of enzymes, fragrances and VOCs
  • Vegan and cruelty-free
  • Hypoallergenic
  • Dermatologist tested
  • Ingredients listed on the bottle
  • Made with colloidal oatmeal
  • Formulated for cold water
  • Suitable for standard as well as HE washers


Attitude is a Montreal-based brand that prides itself on using natural ingredients and is committed to caring for the environment. Attitude Natural Baby Laundry Detergent is made with colloidal oatmeal, which is gentle on your baby’s sensitive skin, and it bears the National Eczema Association's "Seal of Acceptance." This hypoallergenic and enzyme-, fragrance- and cruelty-free detergent provides effective cleaning power for those looking to reduce their carbon footprint while safeguarding their little one’s delicate skin. (To offset their greenhouse gas emissions, Attitude plants trees and makes their products with 100 percent renewable energy.) Attitude Natural Baby Laundry Detergent is safe to use on cloth diapers.

To put Attitude Natural Baby Laundry Detergent's abilities to the test, we stained white 100 percent cotton jersey swatches with common stains like spaghetti sauce, mud and sweet potato puree. We were impressed with how well this natural detergent tackled some of the most difficult stains, especially when they were pretreated before washing (Attitude suggests rubbing tough stains with a bit of the detergent before throwing in the washing machine).

With pretreatment, Attitude Natural Baby was able to completely remove formula, sweet potato puree and black washable marker. Although it didn't completely remove coffee and spaghetti sauce (none of the detergents we tested did), both stains were faded to a wearable degree after washing. Attitude Natural Baby tackled the intensity of a frozen blueberry stain better than most detergents we tested. Many of our parent testers were happy with its stain-fighting power as well, and told us Attitude did a good job cleaning away breastmilk, spit-up, sweat and body oil. We noticed that testers who rinsed and pretreated stains before laundering (like we did in our tests) were more satisfied with Attitude’s performance.

This detergent has the best 'unscented' smell. The clothes still came out smelling clean, but not perfumed. It also got the thumbs-up from my very smell-sensitive husband!” —Sophie, mom of one

While Attitude Baby Natural Laundry Detergent is unscented, a few of our parent testers commented that the detergent had a sweet, pleasant smell. Testers noted their clothes felt fresh and clean after washing, and the majority agreed that this freshness lingered even when the clothes had been in a drawer for a few days. Because this detergent was given the National Eczema Association Seal of Acceptance, you can rest assured that it is formulated without any ingredients that are known to irritate sensitive skin. The ingredients are clearly printed on the back of the bottle, so you know exactly what you will (and won't) be putting on your baby’s body.

The instructions for use are presented in a chart that breaks down how much detergent you should use according to how dirty your clothes are and your water's hardness level. One parent tester commented that she did not find the chart intuitive (especially as a sleep-deprived parent), but most testers told us the chart was easy to understand, and they knew how much detergent to dispense for each load. The lines on the measuring cap can be difficult to read in low light, however, the cap's three-tiered design made measuring fairly intuitive. The wide lip of the lid also helps to prevent any spills, keeping your bottle as clean as the clothes you’ve just washed. The hourglass shape of the bottle makes it easy to grip, giving you more control while pouring.


It felt like a great-quality product. The detergent itself seemed thicker than my usual, so I felt like I was getting more stain-fighting power.” —Amanda, mom of one

Overall, the vast majority of our parent testers felt that this was a high-quality detergent that was easy to use. While it is sold at a higher price point than other detergents we tested (at around $0.46 a load), all of our parent testers agreed they would recommend Attitude Natural Baby Laundry Detergent to other parents (especially to those with newborns or little ones with super sensitive skin). For families who don't mind spending a little more on eco-friendly products and have babies whose skin needs extra care, Attitude Natural Baby Laundry Detergent is an excellent choice.

Protect your kids from accidental poisoning: Always keep laundry detergents and stain removers in their original containers, and store them well out of reach of children.

Tech Specs

  • Sizes Available:
    1 L (35 loads)
This article was originally published on Aug 18, 2017

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