Peppa Pig's Brother, George, Will Get A Hearing Aid

Peppa Pig’s little brother George is getting a major update: in new episodes, he’s revealed to be moderately deaf and begins wearing a hearing aid on screen.

It’s a big move for one of the world’s most-watched preschool shows, and a rare example of a deaf child being centred in kids’ TV—especially for the toddler and preschool set who live and breathe Peppa.

Hasbro says the storyline will roll out in short-form digital content and in Season 11 episodes, showing what everyday family life looks like for a deaf child. One episode is narrated by George, letting viewers experience the world from his audio perspective.

To build the character arc, the company worked with the UK-based National Deaf Children’s Society and deaf executive producer and script consultant Camilla Arnold, who advised on language, tone and how George’s family responds to his diagnosis.

“Introducing this storyline in a series as beloved as Peppa Pig is an important step toward creating a world where anything is possible for deaf children—a world where differences are celebrated, and every deaf child feels seen, valued and included,” said George Crockford, Chief Executive at the National Deaf Children’s Society in a press release from Hasbro.

The show has been slowly expanding its representation over the years, adding characters like Mandy Mouse, who uses a wheelchair, and Penny Polar Bear, who has two mums. George’s hearing aid pushes that further, giving deaf kids and their classmates a familiar character to point to when they talk about hearing tests, devices and inclusion.

Short-form content on the Peppa Pig Tales YouTube channel begins rolling out February 6, with Season 11 episodes, including “Hearing Test,” airing on Nickelodeon starting March 23 at 10 a.m. EST. Families will also see new sign‑language videos on the channel, created with deaf‑advocacy partners so kids and parents can learn simple signs together.

This article was crafted with the assistance of an AI language model. The final content was reviewed and edited by a human and reflects the editorial judgment and expertise of  Today's Parent.