Gifts that bring smiles and fun with an educational twist are always the holiday goal for parents. Unwrap these 12 interactive picks that can help with the development of colour and word identification, memory, first steps, counting, reading, writing, hand-eye coordination and so much more. Hours of play (while learning) await!

Holiday toy-giving takes careful consideration. Of course, you want something exciting with playtime longevity. But something education so kids won’t even know their learning? The best. VTech and LeapFrog are trusted toy brands putting an emphasis on high-quality electronic learning. Pick something fun and interactive with this roundup of the year’s best toys.

If monitored properly, screentime can be both educational and help kids discover new hobbies and skills. With that in mind, we’ve rounded up five of the hottest toys that kids will be excited to unwrap—and that parents will feel good about. From digital cameras and printers to smartwatches and a Wi-Fi-enabled device with texting capabilities, the SD cards aren’t the only ones storing memories.

Synonymous with educational entertainment, LeapFrog toys are more than just fun. They teach technology-based learning and skill-building using interactive electronics. From babies to bigger kids, here are six not-to-be-missed learning toys for the holiday season.