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What's Co-Viewing And Why Is It A Parenting Must?

Sitting down to watch TV, YouTube or TikTok with your kids can do more than pass the time—it can spark meaningful conversations, teach critical thinking, and strengthen your bond.

A mother and two kids sit together. One child holds a remote control.

We all know screens are part of family life now, whether it’s TV shows, YouTube videos, video games or TikTok. While it’s important to set limits, one of the best ways to make screen time work for your family is actually pretty simple: watch or play together. It might seem like you’re just hanging out, but there’s a lot more going on. Using media as a family, also known as “co-viewing,” helps kids learn to think critically, opens up conversations and brings you closer as a family.

It turns screen time into quality time

Co-viewing doesn’t have to mean sitting in silence while everyone stares at the TV. Watching together can lead to all kinds of conversations, from silly to serious. Maybe your child has questions about what they just saw, or maybe you both just laugh at the same moment. That shared experience strengthens your bond and helps your child feel heard.

It helps kids think more deeply

When kids watch media alone, they don’t always stop to think about what it means. But when you watch with them, you can highlight what’s important and explain things they don’t understand, help them make connections to their own lives, and encourage them to engage critically with what they’re watching. Try asking questions like: Who made this show? What are they trying to say? Do you agree with that? These small moments teach kids how to think critically about what they see, which is a key skill in today’s media-saturated world.

It makes tricky topics easier to talk about

Media often brings up real-life issues—friendship drama, bullying, body image, family struggles—that might be hard for kids to talk about out of the blue. Watching shows or playing games together can be a natural way to start conversations. You might pause a scene and ask open-ended questions like “What would you do if that happened to you?” or “How do you think that character felt?” It gives you a way to talk about big things in a gentle, low-pressure way.

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It shows kids how to use media in healthy ways

Let’s face it, kids are watching how we use our screens, too. When you co-view with your child, you can model things like taking breaks, choosing content on purpose (not just doom-scrolling), and turning off the screen when it’s time to move on. You can also explain why you don’t want them watching certain content, which helps them understand the “why” behind your rules. When co-viewing, you can also look for opportunities to switch to non-screen activities, like doing a drawing based on what you’ve just seen or trying out a recipe from the cooking video you just watched.

It builds trust and communication

Watching media together shows your child that you care about what they’re interested in. Whether it’s a cartoon, a video game or a YouTuber you’ve never heard of, showing interest in their media choices opens the door to better communication. And when kids feel like their parents get it, even just a little, they’re more likely to come to you when something online makes them uncomfortable or confused.

Easy ways to successfully co-view

  • Make time to watch or play together. It doesn’t have to be every day, just pick a time when you’re not multitasking so you can be present.
  • Ask open-ended questions. Try, “What did you think of that ending?” or “Would you have done the same thing?”
  • Talk about ads and influencers. Help kids recognize when something is trying to sell them something or shape their opinions.
  • Set screen rules together. Instead of handing down all the rules, involve your child in setting boundaries. They’re more likely to follow them if they helped make them.

You don’t need to be a media expert to do this well. Just being curious, open and willing to hit “play” alongside your child can go a long way. Co-viewing isn’t about controlling everything they see; it’s about being part of the journey together.

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MediaSmarts is Canada’s bilingual centre for digital media literacy. A registered charity, MediaSmarts has been conducting research, developing resources and advancing digital media literacy since 1996. Follow them for tips related to positive screen use, digital well-being, misinformation, cyberbullying and more. 

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