Finding the perfect gift for the kids and kids-at-heart on your holiday list is an important mission. Something that excites and delights the recipient is key. Educational and well-made toys get bonus points, too. But that can sometimes feel like a tall order. Standing in front of a big-box store’s toy shelf jammed with options can be overwhelming, and it can be difficult to make a solid pick. But not at Mastermind Toys.
Since the ’80s, Mastermind Toys—the nation’s largest speciality toy and children’s book retailer, with 68 locations across Canada and online at mastermindtoys.com
—has been easing the sometimes-tricky navigation of toy buying. How? First of all, they carefully curate, not just populate, their shelves. At every store, you’ll find a well-stocked selection of top new toys, iconic classics, exclusive items and everything in between. They also categorize by play pattern, not gender. There’s free gift wrapping, Perks membership benefits with early-access deals and plenty of knowledgeable, toy-loving associates keen to help you find the right thing.
Mastermind Toys also believes that play is kids’ work. Studies prove that play boosts creativity and develops imagination, dexterity and emotional intelligence—something especially important in these unsettling times.