Introducing Today’s Parent Approved

We are so thrilled to announce the launch of Today’s Parent Approved, a program we created to help families make their product choices easier and with confidence.

By Today's Parent

Updated Feb 07, 2014

Today's Parent partnered with an independent research group and spoke to more than 1,000 of our readers. Then, the submissions were evaluated by industry experts (including us!). Were the products easy to use? Of good quality? Did they provide value for your hard-earned dollars?

Enfagrow A+ Toddler

Iögo Nano Drinkable Yogurt

Playtex Nurser with Drop-Ins Liners

Quaker Chocolate Chip Chewy Granola Bars

Parent’s Choice Yogurt Bites Strawberry

Parent’s Choice Strawberry Apple Little Puffs

Equate Kids Sunscreen Continuous Spray 60 SPF

Parent’s Choice Baby Wipes Sensitive Skin

Parent’s Choice Kids Flushable Toddler Wipes

Equate 2-in-1 Kids Shampoo Orange Mango

Mederma Scar Gel

Parent’s Choice Baby Lotion with Aloe Vera & Vitamin E