Today's Parent Approved

Parent’s Choice Baby Lotion with Aloe Vera & Vitamin E

Parent’s Choice Baby Lotion with Aloe Vera & Vitamin E just made our inaugural list of Today's Parent Approved winning products — selected based on quality, ease of use, and value for money — which were evaluated and rated by Today's Parent readers, editors and industry leaders.


There’s nothing like the softness of a baby’s skin. To maintain its suppleness and prevent it from drying out – especially during our below-zero winters – the aloe vera and vitamin E in this lotion work together to keep your baby soft. It’s hypoallergenic, mild and won’t leave your bundle of love feeling greasy.


Enter now for your chance to win $1000 in Today’s Parent Approved prizes!

Click here to learn more about Today’s Parent Approved and the great products that made our inaugural list.

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