First Look At The Live-Action Moana Dolls—Including Maui’s Much-Talked-About Hair

Mattel has unveiled a new collection of dolls inspired by Disney’s upcoming live-action Moana, including a Maui doll that puts one of the movie’s most discussed details right up front: the hair.

The line is based on the live-action film starring Catherine Laga'aia as Moana and Dwayne Johnson as Maui, and the Maui doll mirrors the on-screen look that has already sparked a lot of online chatter. Since the first previews dropped, Johnson’s long, curly Maui hair has been one of the most talked-about parts of the remake, with fans reacting to the dramatic shift from his usual shaved-head look.

Even Laga'aia has joked about how central the hair is to Maui’s new look. In an interview discussing the reaction, she said, “Well, funny thing is I now recognize Dwayne with the wig. So everybody else is very used to, like, a bald DJ, but, to me, he should be in a wig and tattoos.” Johnson has also said the transformation was physically intense, explaining that the hair, prosthetics and body pieces added about 40 pounds to his costume.

What to expect

That same look shows up in the new Disney’s Maui Fashion Doll, which comes with Maui’s signature skirt, soft curly hair and intricate tattoos across his chest, arms and legs, along with a shark-tooth necklace, two bracelets and his iconic fishhook. So if the movie’s Maui hair has already been living rent-free online, it’s now officially part of the toy rollout too.

The rest of the collection focuses on Moana. Disney’s Moana Fashion Doll wears her villager outfit and comes with five accessories: a necklace, a flower hair clip, a detailed belt and two anklets. Disney’s Moana Singing Fashion Doll plays a 30-second clip of “How Far I’ll Go” when kids press a button on her torso and includes the Heart of Te Fiti necklace and an oar.

Mattel is also releasing a Disney’s Moana Collector Doll based on Moana’s ceremonial taupou look. That version features a red-feathered headdress, a richly detailed outfit with woven texture, grassy fringe and tassels, plus a conch shell accessory. Mattel says her bare feet are designed to look dusted with sand from her island home.

The collection will be available exclusively in Target stores and on Target.com starting Sun, May 17, before rolling out to other U.S. retailers on May 31 and coming to Canadian retailers later this year.

This article was crafted with the assistance of an AI language model. The final content was reviewed and edited by a human and reflects the editorial judgment and expertise of Today's Parent.