Cybex Is Now Selling Streetwear
CYBEX, the luxury baby-gear company known for high-end strollers and car seats, is launching its first clothing collection for adults, kids and babies, and it will only be sold through the brand’s own flagship stores.
CYBEX is officially getting into fashion. The luxury stroller company has launched its first-ever apparel collection, a 17-piece drop of oversized hoodies, T-shirts, baby basics and matching grown-up-and-kid pieces.
The brand is keeping the rollout exclusive for now. Rather than selling the collection through wholesale partners, CYBEX says it will only be available through its own retail stores, including its SoHo flagship in New York and flagship locations in Berlin, Paris, Prague and Amsterdam. It will eventually be sold online, as well.
The move pushes CYBEX beyond baby gear and into full lifestyle-brand territory. Best known for sleek, design-forward strollers, car seats and celebrity-adjacent brand cachet, the company is now extending that aesthetic into clothing for both parents and kids.
The collection is split into two categories. The first, called the Inline Collection, includes everyday baby and kids' wear like ribbon onesies, sweatshirts, sweatshorts, tanks and hats for children from 6 months to 4 years old. The second, the more fashion-focused Culture Collection, includes oversized hoodies and T-shirts for both adults and kids.
A varsity-style “C” logo appears throughout the line, with CYBEX framing it as a nod to “culture.” The overall look leans into oversized silhouettes, muted tones, and premium 100 percent cotton, with the brand citing fashion and streetwear references, including Comme des Garçons, Rick Owens, Alexander Wang, and Acne Studios.
What’s in the collection?
The launch includes:
- Oversized hoodies for adults and kids
- Short- and long-sleeve T-shirts
- Baby onesies
- Sweatshirts and sweat shorts
- Tanks, beanies and other basics
How much does it cost?
Prices start at about $15 USD for children’s tanks and beanies and go up to $100 USD for the adult Culture Hoodie.
Where can you get it?
The collection launched June 10 at CYBEX’s SoHo flagship at 127 Greene Street in New York, as well as the brand’s flagship stores in Berlin, Paris, Prague and Amsterdam.
This article was crafted with the assistance of an AI language model. The final content was reviewed and edited by a human and reflects the editorial judgment and expertise of Today's Parent.
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