Reese Witherspoon to launch new lifestyle brand

Goop with a southern flair? Reese Witherspoon is set to launch her own lifestyle brand.

Reese Witherspoon to launch new lifestyle brand Photo: Reese Witherspoon via Instagram

Gwyneth Paltrow, Jessica Alba, Heidi Klum, Tori Spelling... It seems lifestyle brands are a growing trend among Hollywood moms. And guess who's jumping on the bandwagon? A-lister Reese Witherspoon!

Yes, the Oscar-winning actress and mom of three has reportedly taken steps to launch a new lifestyle website in 2015. She's hired Andrea Hyde (president of a company called C. Wonder), as the CEO of her new company.

We don't know much about the forthcoming brand, but we hear it'll be rife with the Nashville native's southern flair—and there will be products you can buy.

There will also likely be a food and/or cooking component. Reese was recently Instagrammed (prepping for her new project?) at a class with pals Drew Barrymore and Cameron Diaz at the Culinary Institute of America in Nappa Valley. Here's a cool collage of the class, which Drew posted...

Photo: Drew Barrymore via Instagram Photo: Drew Barrymore via Instagram


"Thank you culinary institute of America!" Drew captions the pic. "I learned so much with my girlfriends #GT14." Fun!

Of course, Drew and Cameron are no strangers to taking their celeb influence outside showbiz, too. Drew has her own Flower cosmetics and skincare line, and Cameron just launched her Body book. See, it really is a thing!

Do you frequent any celebrity lifestyle sites? I have Goop bookmarked..., but I never get around to going there. And are you intrigued by Reese's new brand?

Love! xo Haley-O Celebrity CandyFollow along as Haley Overland delivers the latest scoop on celebrity families — plus sweet celeb interviews! You can’t have too much of this candy, so check back often.

This article was originally published on Mar 20, 2014

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