Check out India’s most viral ad ever. The MTS Telecom commercial features a baby so Internet savvy that it Googles how to cut its own umbilical cord, takes selfies and maps itself out of the delivery room—snapping even more selfies along the way.
Ad Week called the TV spot horrifying and it made them want to weep for humanity. Too little, too late, people.
We parents know that what this ad portrays is not far from the truth. We all know one-year-old's who swipe the TV screen thinking they can change the channel. And toddlers who can navigate their way around a tablet better than their own parents. My daughter can certainly teach her grandparents how to take selfies. My son is probably live streaming from recess right now.
Our kids really are “born for the Internet.” Smartphone and app usage amongst kids has tripled in the last three years. If only Steve Jobs could see us now: our own kids are evolving into extensions of technology. Or, maybe, technology is evolving into extensions of us.
Sometimes, when I see how innately my kids learn and embrace technology, I wonder if they were born with the knowledge already. How else can they know out how to change the settings on my new phone while I’m still figuring out how to increase the font size so I can read the damn thing?
We can be scared of it. Or we can embrace it. Or we can just muddle along, without really knowing what the hell we are doing. I'm going with option C.
The kids know what to do.
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