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Opinion

Blended families: Don't call my family broken

Today is National Stepfamilies Day in the US, but the discussion on blended families has reached Canada with the new Honey Maid #NotBroken campaign.

blended-families Photo: iStockphoto

Yesterday was my mother and stepfather’s 33rd anniversary.

My mom and I remember her wedding day a little differently. She claims my sister and I cried the whole time. I recall her standing in the judges’ chambers in a lace dress, followed by a dinner of chicken with pink peppercorns and a croque en bouche for dessert. Nonetheless, it was another milestone in being part of a blended family—a term that didn’t exist 33 years ago, but is a reality for about one in eight Canadian children today.

My parents split when I was five, and in the 70s that meant that some kids weren’t allowed to play at my “broken home.” My family is complicated, but I don’t ever think of it as broken. My family is what it is—imperfectly perfect.

Read more: Real-life portraits of the modern family>

Now my kids get the amazing gift of having three grandfathers and three grandmothers to spoil and adore them. They don’t think my family is broken (especially around gift-giving occasions). They don’t differentiate between biological grandparents and step-grandparents—nor do I want them to.

Honey Maid has released a video celebrating blended families with the hashtag #NotBroken and #ThisIsWholesome to get people talking. And today, September 16, they will celebrate National Stepfamilies Day using readers’ submissions from their Facebook page for an upcoming project.

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However, stepfamilies are just one kind of family that Honey Maid has included in their #ThisIsWholesome campaign. They debuted a commercial in March that featured both gay and mixed race families, as well. After they received negative reactions to the commercial, they hired two artists make a beautiful art installation with all the viewer feedback. (I think that is my favourite video they have done.)

The #ThisIsWholesome campaign is just another example of advertisers using their power to create viral videos with a progressive social message. We've seen Cheerios, Dove and Always do the same thing. It's an encouraging trend.

I'm just going to wish everyone a Happy Stepfamily Day—especially to my step-parents who have added incalculable value to my life, and the lives of my relatives. As Honey Maid says: “Whether it’s one house or two, love is what makes a family wholesome.”

Emma Waverman is a writer, blogger and mom to three kids. She has many opinions, some of them are fit to print. Read more of her articles here and follow her on Twitter @emmawaverman.

This article was originally published on Sep 16, 2014

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Emma Waverman is a writer, blogger and mom to three kids. She has many opinions, some of them fit to print. Read more of her articles here and follow her on Twitter @emmawaverman.

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