Awesome PSA alert: Save a choking baby

Do you know what to do if a baby is choking? Most people don't, but this brilliant PSA from St. John Ambulance aims to change that. Featuring "The Chokeables"—animated toys and small objects that babies often choke on—this 40-second PSA demonstrates the actions you should take to clear a wee one's blocked airway.

Smart, a wee bit funny, and voiced by British actors and comedians (including Sir John Hurt and Johnny Vegas), it's sure to stick in your brain, just in case you ever need it. So share, share, share—it'll save lives.