Genius Baby Products That Will Save The Day

When it comes to baby products, the options are endless. Trying to create a baby registry or newborn checklist can be completely overwhelming if you're choosing based only on online reviews and gut feelings.

While not an exhaustive list of everything you need, the products below aren't just useful, they're innovative and will become items you and your baby reach for on a daily basis.

Doddle and Co. The Pop Pacifier

“It’s the only pacifier that my baby will take," says Today's Parent reader Talia W.

The nipple on the Doddle and Pop pacifier pops back inside its protective bubble when it drops on the ground, meaning it doesn't need to be washed a hundred times a day.

Zincofax Quick & Easy Spray-on Ointment

A light, no-mess diaper cream that's great for day-to-day or on the go.

The Momcozy 2-in-1 Nasal Aspirator

The Momcozy 2-in-1 nasal aspirator tackles stuffy noses with a saline spray to loosen mucus and a gentle suction to clear it. This first-of-its-kind tool makes the process mess-free and efficient, a must-have for parents. With quiet operation and an automatic shut-off for safety, the Momcozy aspirator is convenient and effective for little ones of all ages.

Get 20 percent off with discount code NA20.

Puj Infant Tub

This Puj tub turns any sink into a bathtub. It’s mildew-resistant and easy to clean. It stores flat so can be easily slid into a closet.

The Owlet Dream Sock

“This product has given me so much peace of mind! I don’t need to get up multiple times to see if my little one is still breathing I can just check my phone,” says Today's Parent reader Chantale.

Strap these little socks onto your baby and hopefully everyone will sleep more peacefully.

Kiinde Breastfeeding Starter Kit

The breast milk bags screw onto almost all breast pumps. Pump directly into the bag then put a cap on the bag and pop in the fridge or freezer.

When you're ready to feed your baby, just defrost, warm and add a nipple.

Momcozy Sunrise Sound Machine

Whether the Momcozy Sunrise Sound Machine gets used in the nursery or mom’s room, sleep hygiene is always a good gift. Great for babies and parents alike, this new product features 30 calming sounds and a sunrise alarm that mimics natural light for gentle wake-ups. It has a dimmable nightlight to keep nighttime feedings calm and parents can choose from eight nightlight colours. Soothing soundtracks—including nature and white noise sounds—can be set to automatically turn off after one, three or six hours.

Get 20 percent off with discount code SSM20.

Boogie Wipes

These soft, soothing wipes make cleaning up runny noses a breeze, no raw, cracked skin.

Zoli Buzz B Nail Trimmer

This innovative tool uses a gentle filing motion with cushioned pads to safely trim nails. It comes with four different textured pads, each designed for a specific stage of your baby or toddler's development.

Peapod Mats

“I was given a Peapod Mat when I was pregnant and it was the most useful gift I never knew I needed," says reader Yvonne. These mats are great for the messy postpartum period and for protecting beds and rugs from baby diaper blowouts. Plus, keep it around for potty training.

My Brest Friend Nursing Pillow

This easy-to-put-on and adjust nursing pillow is often recommended for women with larger breasts. It takes a lot of the awkwardness out of those first few weeks of breastfeeding when you're still figuring out how to hold your baby and get them to feed.

Fever Bugz

These super convenient stickers stay on your child's forehead for up to 48 hours, displaying when their temperature changes. They make it extra easy to check their temperatures while they sleep.

NumNum GOOtensils

Hand

NumNum GOOtensil is the first step to self-feeding with its innovative flat design. No scooping, balancing, or wrong way to hold it means your baby can explore self-feeding independence. Stage one's textured surface helps them grab small amounts of food. As your little one masters the hand-to-mouth motion, stage two tackles thicker blends and solids, paving the way for a smooth transition to a spoon!

MilkSnob Cover

This scarf-style nursing cover doubles as a carseat and stroller cover. It's such a versatile item that all new parents should invest in.

Ezpz Mats

The Happy Mat is an all-in-one placemat and plate that captures messes. It suctions directly to the table, making it hard for tiny hands to tip over.

Baby Brezza

Forget measuring scoops and messy mixing. Formula Pro takes formula prep to the next level. This innovative machine uses patented technology to automatically measure, dispense, and mix formula and water to the perfect temperature and consistency, all with a single button press. Plus, it eliminates air bubbles and stores both water and formula for on-demand convenience, working with any bottle size and formula brand.

7 AM Enfant Pookie Poncho

The 7 A.M. Enfant's Pookie Poncho is a one-stop shop for keeping your baby warm and cozy during outings. This multi-use cover works as a baby carrier cover, stroller cover, and car seat cover. It comes with two interchangeable hoods for easy conversion. A smaller hood snaps onto the back for use with a carrier, while a larger hood zips on for stroller and car seat rides, ensuring your little one is always comfortable and protected.