Miffy Baby Sleepwear Is Here

Miffy is heading to the nursery. Love to Dream, the Australian sleep brand best known for its Swaddle Up, has launched a new Miffy collection that brings the iconic white bunny to baby sleepwear for the first time.

Who is Miffy?

If you did not grow up with her, Miffy is a little white bunny created by Dutch artist and author Dick Bruna in 1955. She is known as Nijntje in Dutch, short for konijntje, which means “little rabbit.” Bruna came up with the character after telling his son bedtime stories about a bunny during a family holiday, and Miffy eventually evolved into the clean, simple version we know now: black dot eyes, an X-shaped nose and mouth and almost no extra detail.

That stripped-back look is a big part of the appeal. Miffy reads as sweet and calm without feeling overly babyish, which helps explain why she has become a favourite for both kids and design-minded adults.

Why is Miffy so popular?

Miffy is not just a cute character with a cult following. She is a global kids’ icon. Her books have sold more than 90 million copies worldwide and have been translated into more than 50 languages. She is especially huge in Japan, where Miffy has had a devoted fan base for decades, but her reach goes well beyond books. The character appears on thousands of products, from toys and stationery to fashion, home goods and now sleepwear.

Her popularity also comes down to versatility. Miffy works as a first storybook character for babies and toddlers, and the character's aesthetic fits into the soft, Scandinavian-adjacent style that so many parents love for nurseries and kids’ spaces.

What’s in the collection?

In Canada

• Swaddle Up
• Swaddle Up 2-in-1 Transition Bag

In the U.S.

• Swaddle Up
• Swaddle Up 2-in-1 Transition Bag
• Long-Sleeve Sleep Suit
• Romper - U.S.
• Long-Sleeve Pyjama Set

Shop The Miffy x Love To Dream Collection

This article was crafted with the assistance of an AI language model. The final content was reviewed and edited by a human and reflects the editorial judgment and expertise of Today's Parent.