Gerber Names Its 2026 Gerber Baby

Gerber has named Cameron Chung of Minnesota its 2026 Gerber Baby. The company also announced Joey of California as the winner of its new toddler category, marking the first time the annual Photo Search has included a separate prize for kids ages 3 to 5.

Gerber says Cameron’s winning image captured his first intentional smile. This year’s campaign was called “Behind the Baby,” focusing on the parents and caregivers behind everyday milestones.

The modern Gerber Photo Search launched in 2010, though the company’s Gerber Baby history goes back much further: the original baby-face contest was held in 1928, and the winning sketch became the brand’s trademark in 1931. This year’s contest ran from March 2 to April 12 and asked parents and guardians to submit a photo and a short story.

Cameron, who won in the baby category for children up to 36 months, will receive $50,000 and take on the title of Chief Growing Officer. Joey, the winner of the new Get’ems! from Gerber category for children ages 3 to 5, will receive $10,000.

According to the contest rules, the grand-prize winner also receives a Gerber Childrenswear wardrobe valued at $2,000, while the toddler-category winner receives an additional $500 in Gerber Childrenswear. The company says both winners are expected to serve as brand ambassadors for up to a year.

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