Erica Weste

Dr. Erica Weste, MD, is a physician, mother, and founder of My Petite Coco, Canada’s only baby skincare line created by a doctor. As an Executive Health Physician at Cleveland Clinic Canada, Dr. Weste has spent over a decade caring for babies and families, but her journey into baby skincare began with something much more personal: a baby shower gift. In 2020, she set out to create a gentle, effective skincare line as a gift for a close friend’s newborn twins. A few years later, when she was expecting her own daughter, nicknamed Coco, Dr. Weste saw a gap in the market: baby skincare that was not only clean but also science-backed and designed for the unique needs of all babies, especially in a diverse country like Canada. Drawing on her medical expertise and deep knowledge of skin health, she formulated My Petite Coco, a collection of hypoallergenic, dermatologist-tested essentials that offer the highest level of safety and nourishment for delicate skin.