"Sundays are always football, and now that gets interrupted with a little, uh, Barbie time."

This adorable commercial about #DadsWhoPlayBarbie is giving us all the feels

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Mattel has a new Game Developer Barbie and she’s totally awesome

Barbie just got the best makeover and we’re loving it

A dad’s guide to taking your daughter to a Taylor Swift concert

Ballerina Misty Copeland unveils her very own Barbie doll

Should moms be taught how to play with cars?

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Blogs

Barbie's ready to take on the world of STEM.

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Why girls need STEM and why STEM needs girls

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Barbie just got the best makeover and we're loving it

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Major news for Barbie– she can finally wear flats!

What happens when girls are free to imagine they can be anything

Barbie Rock ’N Royals Erika Doll: Unboxing and review

The ultimate toy guide 2015: 22 toys for big kids

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Unboxing Barbie Rock 'N Royals Erika Doll

Watch Leilani unbox Barbie Rock 'N Royals Erika that transforms from princess to rock star in a flash!

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The world’s first Barbie-themed restaurant

Barbie

This adorable commercial about #DadsWhoPlayBarbie is giving us all the feels

Mattel has a new Game Developer Barbie and she's totally awesome

Barbie just got the best makeover and we're loving it

Barbie Rock ’N Royals Erika Doll: Unboxing and review

Major news for Barbie—she can finally wear flats!