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60 Best Black Friday Deals for Baby and Family 2023

Get your wallet ready—savings are up to 90% off retail!

60 Best Black Friday Deals for Baby and Family 2023

Sofie Delauw/ Getty Images

Black Friday is here! Whether you're looking to score new winter boots at a steal, a new toddler mattress, rotating car seat or just about anything on your newborn checklist, we found the best Black Friday sales.

When is Black Friday 2023?

This year, Black Friday falls on Friday, November 24. It's always on the Friday after Thanksgiving. Traditionally it's a four-day weekend loaded with meaningful fanfare for American families, gratitude, food and seriously good deals.

Some of the best Black Friday sales this year include up to 90% off fashions for the whole family, up to 75% off bestselling mattresses and BOGO sales on health and wellness items.

We're really excited about the Black Friday baby deals loaded with gear at up to 85% off retail. Did we mention appliances like the best washers and dryers are also marked down? It's true. Get ready to shop!

The best Black Friday Sales to shop this year

Just about every retailer is offering promotions of some kind, so we did the hard work of narrowing down the absolute best Black Friday sales for you. We found deals on clothes, beds, appliances, outdoor entertainment items (like the best outdoor pizza ovens) and just about everything else you and your family might be shopping for.

Best Black Friday clothing and shoes sales

  • Amazon: Take up to 70% off bestselling maternity fashions, kids clothes, baby fashion essentials and everything you need for the entire family to look fashionable. We found nursing pajamas up to 65% off, slimming Democracy jeans up to 30% off and more for a steal. The deals are best for Amazon Prime members.
  • Babiators: Take 35% off everything and up to 80% off markdowns November 16 – November 28. Discount applied in cart.
  • Carter's: Enjoy up to 50% off everything in-store and online, including new arrivals! Shoppers can start redeeming this sweet deal in early November.
  • Children's Place: Take up to 70% off the entire store. Clothes for babies, toddlers and big kids will all be marked down now through the end of November.
  • Cozy Earth: Take up to 25% off sitewide now through November. Not sure what to get? We're obsessed with these joggers and the entire lineup of PJs including one of our fave nursing pajamas sets.
  • Davin & Adley: Take 20% off all nursing and pumping bras the entire month of November. Yeehaw! No codes necessary.
  • Dreamland Baby:  Make the most of an epic 20% off EVERYTHING sale and BOGO weighted sleep sacks and other goodies from November 20 through December 11.
  • Felina: Take up to 60% off popular sleepwear, leggings, robes and lounge clothing for women during Felina Black Friday sales. Offers run through the month of November.
  • Kindred Bravely: Take 30% off sitewide from November 19 through 27, in addition to deals on select bestsellers up to 45% off November 18 through 27. We love this brand's array of maternity and nursing wardrobe essentials, so stock up!
  • Norani: Take 25% off baby swaddles, clothes and children's pajamas (even Christmas pajamas) this November 6 through 27. Use code "BF2023" at checkout to score the deal.
  • Old Navy: Make the most of up to 60% off fashions for the entire family. Our favorite tees, jeans and accessories like bucket hats are all marked down now through Cyber Monday.
  • OshKosh: Now through Black Friday weekend, take up to 50% off just about everything this iconic baby and kiddie retailer has to offer. Jumpers, dresses, leggings, shorts, sandals and more are all included. Stock up!
  • STATE Bags: Save 25% sitewide from November 16 through 27. Grab school bags, gifts, lunch bags and accessories and more.
  • Walmart: Take up to 90% off basics for the entire family. We found baby clothes from $2, maternity essentials from $5 and nursing bras from $7. Even gift cards are marked down.

Best Black Friday mattress sales

  • Amazon: Take up to 70% off bestselling hybrid mattress options and memory foam beds and mattress toppers. We love the discounted Linenspa mattress starting under $130 for a twin and the Zinus Green Tea memory foam mattress starting under $300.
  • Big Fig Mattress: From Nov. 15  through 26, take $450 off a Big Fig with code "BIGFRIDAY" at checkout. Before you do that, be sure to read our Big Fig mattress review.
  • Birch: Now through December 3, take up to 25% off mattresses and other sleep essentials at Birch. Get two free pillows with your purchase when you use code "BF20" now through November 9, or 25% off mattresses plus free pillows when you use "BF25" at checkout November 10 through 26.
  • Brooklyn Bedding: Now through December 5, take up to 25% off sitewide. Mattresses, pillows, encasements and more are all part of the markdowns. It's one of our favorite Black Friday sales ever, and one you should definitely take advantage of.
  • Helix Sleep: Did you check out our Helix Kids Mattress review? We loved it, and now you can take 20% off that style and just about everything else. The deal runs through Black Friday and includes two free Dream Pillows with any mattress purchase.
  • Walmart: Take up to 60% off mattresses for the entire family, including the best Walmart twin mattresses, crib mattresses, kids mattresses and essentials for grown-ups.
ZINUS Green Tea Cooling Gel Memory Foam Mattress Merchant

Best Black Friday appliance sales

  • FOTILE: Now through November 30, take up to $700 off the brand’s range hoods, cooktops, dishwashers and countertop ovens.
  • Home Depot: Washers and dryers are up to $500 off this Thanksgiving weekend, refrigerators are a up to 20% off usual retail prices and almost everything else in the store will be offered at irresistible prices. We love the free delivery and setup most Home Depot appliances come with, too.
  • Lowes: Washers, dryers, refrigerators, dishwashers and ranges are all getting marked down in honor of Black Friday and Cyber Monday deals. Take advantage of bundle pricing, free delivery, added bonuses and service plans and more. This is one of the best online retailers Black Friday offers on items like freezers, so be sure to browse.

Best Black Friday furniture and nursery sales

  • Amazon: Take up to 50% off bed frames, chairs, cribs, bassinets, rockers, baby swings and more. Load up with all you need for the year this Christmas shopping season.
  • Breathable Baby: Take a whopping 30% off bestselling breathable mesh mini cribs and baby sleeping gear November 23 through 27.
  • Benchmade Modern: Take up to 20% off custom sofas and sectionals, as well as upholstered bed frames, accent chairs, sleeper sofas, and more. They're already affordable to begin with, so this deal is a must-shop.
  • KeaBabies: Enjoy 15% off sitewide from November 24 through 28. Use it for baby wraps and carriers, adorably snuggly pajamas and other baby-and-parent essentials.
  • Walmart: Take up to 60% off bed frames, chairs, bassinets, the best baby cribs, nursing seats, patio furniture and more at Walmart's Black Friday sale.

Best Black Friday weekend decor sales

  • Big Blanket Co: Save up to $100 on ultra-cozy blankets, bedding and hoodies.
  • Bouqs: From November 20 through 24, take $20 off select deluxe-sided Bouqs with code "2XBLOOMS" at checkout. Then, on Cyber Monday, take 30% off select Bouqs with code "CYBER" at checkout.
  • Martha Stewart Bedding & Bath: Take up to 25% off bestsellers including bed linens, blankets, pillows and other must-have style essentials for your home. And because the deals run through Amazon, they ship fast and free for Prime members.
  • MellanniMellanni’s cult-favorite Iconic Collection Sheet Set with over 340K reviews will be on sale starting at 25% off through November 27.
  • Parachute Home: Take 20% off just about everything from sheets to duvets, pillows to robes at Parachute's annual Black Friday sale, running November 20 through 27. Holiday deals on cozy comfort items about.
  • Rifle Paper Co.: Now through Tuesday, November 28, 2023, Rifle Paper Co. customers will receive 30% off sitewide. Go ham picking out gorgeous stationery, accessories, wallpaper and more.
  • Walmart: Pillows, seating, rocking chairs and toys are all marked down by up to 80% off usual prices. The best part? Shipping on most orders is free.

Best Black Friday health and wellness sales

  • Amazon: Just about everything is on sale at Amazon over Black Friday and Cyber Monday weekend, but our favorite Simple Modern Stanley Cup Dupe is marked down to less than half of the price of its name-brand lookalike. Get one! Stay hydrated.
  • Electrolit: Take 30% off hydration supplements and electrolyte powders from November 22 through 30.
  • Ora Organic: Make the most of up to 35% off every plant-based supplement Ora has to offer between November 24 and 27.
  • Tom's of Maine: Take 15% off three-pack bundles of bestsellers November 23 through 27.
  • Walmart: Take up to 70% off vitamins, supplements, baby health gear, ointments and bathtime gear at Walmart's Black Friday sale. Walmart makes Black Friday shopping easy with guaranteed lowest prices.

Best Black Friday kitchen, cooking and food sales

Best Black Friday weekend beauty sales

  • Drybar: Take up to 30% off select products including coveted hair tools.
  • LilyEngland: Rose gold paddle brushes are marked down to just $8.49 now through Cyber Monday. Yes, these are perfect stocking stuffers!
  • Mineral Fusion: Take up to 25% off makeup, skincare and other health-focused beauty essentials.
  • Nature Well: Take 30% off just about everything including the brand's bestselling creams. No codes necessary.

Best Black Friday outdoor entertainment sales

  • Home Depot: Now is definitely the time to shop for pool gear, deck items, patio sets and everything else you need to get your summer entertainment in order. Most of the store will be up to 50% off, and as always, shipping is fast and free on most orders.
  • Lowes: Patio furniture, lounge chairs, grills, flowers, planters and more are all on sale. And guess what? Swing sets are too! Take advantage of bundle pricing, free delivery, added bonuses and service plans and more.

Best Black Friday electronics sales

  • Amazon: Take up to 60% off bestselling electronics. The popular Apple Watch 8 is already marked down by over $50. It's the best deal we've seen since Prime Day.
  • Glocusent: Amazon’s #1 Best-Selling Reading Light brand is offering up to 40% off from November 20 through December 3.
  • Walmart: Take up to 60% off popular electronics including audio equipment, mobile phones, lighting and even laptops now through Black Friday and Cyber Monday. We found Chromebooks marked down below $150—and they're great for kids. Prices on big ticket items are all slashed.

Best Black Friday pet sales

  • LesureLesure, an Amazon-exclusive trendy pet brand, will be offering up to 50% off on popular products like Calming Flower Bed, Outdoor Travel Mat, Waterproof Sherpa Blanket and the Collapsable Backpack Carrier.

This article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

This article was originally published on Oct 13, 2023

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