Photo: Courtesy of American Greetings
And all too often women and their partners go through this alone, which is what makes this new commercial from American Greeting company seem so revolutionary. This 90-second ad isn’t documenting a “Hallmark moment” of life’s most celebratory moments. Instead, it reveals the hope and the heartache of one couple who are having trouble conceiving, and it does so with the most poignant of images. Pregnancy tests thrown in the garbage can. Seconds ticking by in a doctor’s office. There is a desperate hug, a reassuring hand squeeze. A forced smile at a friend’s baby shower.
It’s hard to know how to best support someone who is going through this. And this commercial nails it. Sometimes, just saying you’ll be there for someone can make all the difference.