Shopping for clothing isn’t always the easy and fun movie montage we want it to be. (Shocking that the likes of Pretty Woman led us astray!) In fact, plenty of us struggle with fitting rooms and finding the time to shop and there are often more misses than hits. Now, shopping for maternity clothes when you’re pregnant or recently postpartum? It’s likely not at the top of your list given a constantly changing body, and, did I mention that lack of time?
Don’t fret. There are more online maternity stores than ever that offer great and often affordable maternity clothes in Canada—and not just leggings and nursing tops (although there are plenty of those). We’re talking fun dresses, great maternity denim and comfortable nursing bras. In many cases, online retailers like H&M and Old Navy have even more to offer and better variety than their in-store selection. And with better return policies and lower shipping costs than ever, it would be a big mistake (Big. Huge!) if you didn’t use your hopefully-not-too-swollen fingers to search online for a few maternity outfits to make yourself feel pretty.
So, you might just want to carve out a bit of time to get shopping—from the comfort of your home, of course. Here are our favourite sites to score lovely maternity clothes in Canada.
H&M is one of the best places to shop for modern yet wearable pieces even when you aren’t expecting, so it makes sense that this one makes the list of our favourite online maternity stores, too. There are free returns, and if you spend over $50 you get free shipping, which makes this almost completely foolproof. The best news? You won’t have to sacrifice your signature style—whatever it is—while growing a human. MAMA Ruffle-Trimmed Jersey Dress, $33, hm.com
This Canadian shop has all the basics to round out your maternity wardrobe, as well as fun and flirty pieces like floral dresses and comfy jumpers. But they’re especially good for the nursing clothes you’ll need in your post-pregnancy life, which will help make feeding baby easier. Ripe Joey High Neck Sweatshirt, $109, yomamamaternity.com
If you prefer to keep your shopping to one bill (and one package in the mail), consider Motherhood, which offers all the usual suspects like bras, leggings and dresses—but also pajamas, jackets and plus-size maternity clothes. If efficiency is your focus, this is where you want to be shopping, and what new mom doesn’t love a time-saver? Plus, even though everything ships from the States, import duties and taxes are calculated at checkout so there are no surprises when the package arrives. Plus Size Button Mock Neck Maternity Sweater, $89, motherhood.com
If you live in your jeans most days, then the addition of a bump might be cramping your style—at least when it comes to your favourite denim. So unless you want to swap jeans for leggings, picking up a pair of maternity denim is a must. Old Navy carries affordable options in a variety of washes to keep your arsenal fully stocked for all occasions. Because most of us can barely go a week without wearing our favourite denim—never mind several months. Maternity Full Panel Ripped Slouchy Straight Cut-Off Jeans, $55, oldnavy.gapcanada.ca
You already know and love Gap for its classic, wear-everywhere styles and truly excellent sales. But you’ve been missing out if you’re pregnant and not shopping the maternity section. There’s plenty of selection online, from cozy knits to swingy dresses, and you’ll also want to stock up on the basics: maternity T-shirts, tanks, button-downs and hoodies. As an added bonus, you can print a prepaid return label through Gap’s online returns process—so if you don’t like it or it doesn’t fit, you can send it back without a second thought. Maternity Rib Henley T-Shirt, $50, gapcanada.ca
Across the pond, ASOS boasts a mix of brands, though the maternity wear is largely a collection from the ASOS house brand itself. From voluminous statement pieces to prairie-girl dresses and (if you need them) wide-fit footwear, you’ve got tons of trendy options to suit your individual style. While you may get hit with duty fees, ASOS offers Canadian shoppers a 15 percent discount to offset the additional costs of taxes and shipping. ASOS DESIGN Maternity broderie tiered midi tea dress, $114, asos.com
From flirty summer frocks to cozy sweater dresses and everything in between, find an impressive selection from this online maternity store. And you can forget being relegated to traditional empire waist maternity dresses. Instead, find modern detailing (like the sleeves on this pink number) and silhouettes. Whether you opt to show off your changing shape with a bodycon look or prefer a roomier-is-better approach, you can definitely find a dress to suit your pregnancy style. Selma Shirred Dress by Ripe, $165, sevenwomen.ca
So you have to go to a wedding when you’re pregnant? Your best bet is to head to Seraphine (a Kate Middleton favourite!) that will ensure you look—and more importantly, feel—like a million bucks at that black-tie event you have to attend. And if you’re the bridesmaid or even the bride? They have options for you too. Maternity & Nursing Dress with Neckline Tie, $489, Seraphine.com
Another Canadian brand with a knack for innovation (check out their sports bra and bodysuit for proof), Knix has a line of maternity lingerie pieces that are perfect for your changing body and make nursing a breeze—at least when it comes to your clothing. Bonus points for this company's championing of nursing mamas, stretch marks and an all-around dose of maternity reality (in the best way possible) that make it a brand worth supporting—as they rather literally support you. BlissFit Leakproof Nursing Bra, $68, knix.ca
Maternity doesn’t end when your pregnancy ends, and nursing can be a particular challenge in clothing that doesn’t offer easy access to feed your newborn. Having a good nursing cami is an absolute must, perfect to wear under cardigans or blazers—or as-is when you're home all day and getting fully dressed just seems like a bit too much of a stretch. Classic Nursing Cami, $45, bravadodesigns.com
If leggings weren’t in your rotation before you got pregnant, they likely will be when you are, and maybe even afterwards too. The reason why is simple—they’re comfortable, they move with you and when you add an oversized top you still look pretty cute. Pick up a pair from a brand that has a one-track mind and is aptly called Preggo Leggings. Green with Envy Moto leggings, $88, preggoleggings.com
Workout gear is often stretchy, but you may find you need to reevaluate in the later months of your pregnancy, especially if you still want to get your stretch and sweat on. Consider Cadenshae, where you can shop maternity leggings, tops and sports bras so you can stay super comfortable in your skin while you break a sweat. Maternity Leggings, $90, cadenshae.ca
This is another store that caters to the mama who doesn’t want to lose her style just because she has a belly to work around, with the added bonus of their pieces having life after labour. Think coverups to add style to a plain tank and roomy frocks like this T-shirt dress that should be a staple in every woman’s wardrobe, pregnant or not. Extra points for shopping local with this Canadian company. Boob The Shirt Nursing Dress, $129, bellies.ca
If the thought of buying lots of new clothing to accommodate a pregnancy isn’t something you’re looking forward to, try renting, a growing market in the retail world thanks to brands like Rent Frock Repeat and The Fitzroy rentals. Sprout is a Canadian company that carries a variety of styles and brands for expectant or new moms to rent and then return for a fraction of the sale price. Which means your closet stays fresh, and when you no longer need maternity clothes, there aren’t any hanging around.Ripe Tencel Shirt Dress in Navy, $177 retail, sproutcollection.com
Fan favourite of pregnant women everywhere—including collaborator Jillian Harris—Smash + Tess size-inclusive rompers are the perfect loungewear piece, offering ease and simplicity, which you’ll likely continue wearing long after baby arrives. Oh, and did we mention how comfy it is? Rompers, $110-145, smashtess.com
There’s nothing like pregnancy to make you feel uncomfortable in your own skin, and ill-fitting clothes do nothing to help the situation. At Luna, find a chic maternity wardrobe that looks great to get you feeling like your old self. With a $10 Changeroom Upgrade, you can order a variety of styles and sizes to try on then return any that don’t work for you with the prepaid shipping label. Elpasa Black Maternity Skirt Agnes, $65, lunamaternity.com
Cute maternity dresses are sweet, but if they’re not your thing, you’ll find a wide variety of bottoms at Canadian maternity store Carry. From work-appropriate trousers to comfy joggers to summer shorts and cropped wide-leg options (plus jeans and leggings of course), there’s plenty of choices if you prefer pants. And, with a good selection of tops too, you’ll be able to put together the cutest outfits, easy. Navy Crepe Slim Fit Ankle Maternity Trousers, $139, carrymaternity.ca
If you’re tall, petite or plus-size, finding clothes that fit on a normal day can be a bit of a hunt. But add a growing belly and it can be especially difficult. Popular U.S. maternity store PinkBlush ships to Canada and possibly offers the widest selection of styles in sizes for every body. Be forewarned, though: shipping starts at CAD$7 and you’ll likely get hit with import taxes, duties and customs fees. Floral Wrap Maternity Plus Midi Dress, $109, pinkblushmaternity.com
Canada’s oldest retailer has joined the 21st century, having made a substantial investment during the Pandemic to grow its e-commerce offerings. That includes a selection of maternity wear, like Adidas workout clothes, Modern Eternity coats and jackets, and Australian brand Cotton On. While inventory is somewhat limited, it’s a great all-in-one shopping option if you, say, also need clothes for the rest of the family, a few things for the nursery and anything else for the home that your nesting urge draws you to. Maternity-Friendly Teddy Shacket, $45, thebay.com