Family life

Dove's "Beautifully Real Moms" shows a very real side of motherhood

In a new campaign with Baby Dove, the company has launched a photo series depicting everyday parenting moments. The results are beautifully real.

By Kelsey Miki

Dove's "Beautifully Real Moms" shows a very real side of motherhood

Photo: Lynsey Addario

Dove Baby Photo Gallery

JONELLE

TORONTO

This single mother and part-time university student juggles an 11-week-old colicky baby with the pressures of being in school. 

A mother taking her stroller onto the street carPhoto: Lynsey Addario

JONELLE

TORONTO

This single mother and part-time university student juggles an 11-week-old colicky baby with the pressures of being in school. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Lynsey Addario

JONELLE

TORONTO

This single mother and part-time university student juggles an 11-week-old colicky baby with the pressures of being in school. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Lynsey Addario

ASHLEY

WHITBY, ONT. New mother Ashley wears a lot of hats. Not only does she run her own mommy fitness classes and boot camp, but she’s also a fitness blogger. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Eran Sudds

GRACE

STOUFFVILLE, ON. This mom of three kids under the age of four is just returning to work with the help of her extended family.

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Ami Vitale

GRACE

STOUFFVILLE, ON. This mom of three kids under the age of four is just returning to work with the help of her extended family.

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Ami Vitale

GRACE

STOUFFVILLE, ON. This mom of three kids under the age of four is just returning to work with the help of her extended family.

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Ami Vitale

ASHLEY

WHITBY, ONT.

New mother Ashley wears a lot of hats. Not only does she run her own mommy fitness classes and boot camp, but she’s also a fitness blogger. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Eran Sudds

ASHELY

WHITBY, ONT.

New mother Ashley wears a lot of hats. Not only does she run her own mommy fitness classes and boot camp, but she is also a fitness blogger. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Eran Sudds

SABRINA

BOWMANVILLE, ONT.

For Sabrina, having twin toddlers with two different temperaments is a challenge, especially when struggling with postpartum anxiety. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Eran Sudds

SABRINA

BOWMANVILLE, ONT.

For Sabrina, having twin toddlers with two different temperaments is a challenge, especially when struggling with postpartum anxiety. 

 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Eran Sudds

SABRINA

BOWMANVILLE, ON.

For Sabrina, having twin toddlers with two different temperaments is a challenge, especially when struggling with postpartum anxiety. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Eran Sudds

TATIANA

TORONTO

Working mother Tatiana runs her own business and is raising her 17-month-old baby with her stay-at-home husband. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Lynsey Addario

TATIANA

TORONTO

Working mother Tatiana runs her own business and is raising her 17-month-old baby with her stay-at-home husband. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Lynsey Addario

TATIANA

TORONTO

Working mother Tatiana runs her own business and is raising her 17-month-old baby with her stay-at-home husband. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Lynsey Addario

SHAUNA

WEST LINCOLN, ONT. Shauna, whose husband is a sheep and dairy-cow farmer, is busy taking care of their four-month-old baby. She was determined to breastfeed, but the baby had a difficult time latching, so she has been tied to a breast pump for the last four months. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Ami Vitale

SHAUNA

WEST LINCOLN, ONT.

Shauna, whose husband is a sheep and dairy-cow farmer, is busy taking care of their four-month-old baby. She was determined to breastfeed, but the baby had a difficult time latching, so she has been tied to a breast pump for the last four months. 

Dove's "Beautifully Real Moms" shows a very real side of motherhoodPhoto: Ami Vitale

According to Dove, a new study has shown that 99 percent of Canadian moms feel pressure—from themselves and from society—to be a good parent, and 81 percent find themselves wondering if, at the end of the day, they are good enough. This is why Baby Dove is celebrating the beauty that exists in even the most challenging, exhausting moments of motherhood, with a gorgeous new photo series. In honour of #NationalBabyDay, we're sharing a selection of the snapshots they've gathered in this gallery.

You can check out the full online photography exhibit at www.dove.ca/beautifullyrealmoms.

Read more: Even Kate Middleton finds motherhood overwhelming 3 tips for surviving the first three months with baby These hilarious moms get real about wearing Spanx 

This article was originally published on May 01, 2017
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