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Sneaker Attack
Urban teens in the early 1980s carry ghetto blasters into the streets, don big
shoes, turn their caps backward and give the world breakdancing.
Low point: Breakdancers perform for the Pope in January 2004,
yet avoid addressing him as “Yo Holiness.”
Naïve Driver on Board
In an optimistic bid to reduce tailgating, drivers festoon their vehicles with
yellow “Baby on Board” signs in 1986. Parody spinoffs soon follow,
including “Mother-in-Law in Trunk.”
Low point: The signs are deemed a safety hazard because they
block the rear window.
Need to Get Out More
Trendy blowhard Faith Popcorn coins the term “cocooning” in 1987
to describe the tendency for families to entertain themselves at home rather
than going out.
Low point: Someone else coins the term “couch potato”
for the same phenomenon.
Parentally Challenged
Political correctness extends to preschool, where playpens become “play
yards” and toilet training becomes “toilet learning.”
Low point: Parents realize that whatever you call it, the diaper
smells the same.
Beep Trouble: Perhaps training for life on a short leash,
expectant dads in the early 1990s wear “baby beepers” so their partners
can notify them when they go into labour.
Low point: In a 1994 episode of the sitcom Friends,
Ross gets one with a number similar to that of a gay escort service.
The Information Superhypeway
Internet hype takes off in the early 1990s, and if you’re not wired, you’re
tired. Schools with no money for pencils rush to embrace the new technology.
Low point: Computer-savvy kids wind up teaching the teachers.
Bad Moon Rising
In the most shocking Japanese invasion since Pearl Harbor, Sailor Moon arrives
in North America in 1995. The awkward, 14-year-old crybaby doesn’t catch
on in the US, but enjoys huge popularity in Canada.
Low point: Sailor Moon lunch boxes still available on eBay.
Girl Power
A welcome attempt to improve girls’ confidence in the mid-1990s is co-opted
by midriff-baring airheads like the Spice Girls.
Low point: The phrase “You go, girl!”
(Sesame) Street Fighters
In a reprise of the Cabbage Patch Kids inanity of 13 years earlier, parents
celebrate Christmas in 1996 by paying hundreds of dollars for Tickle-Me Elmo.
Low point: A Wal-Mart clerk in Fredericton is sent to hospital
after being trampled by desperate parents.
Crying Wolfgang
The Mozart Effect, published in 1997, has parents playing classical
music in a hopelessly simplistic attempt to raise their children’s intellect.
Low point: Pregnant women press headphones to their bellies
to spur fetal development with Eine Kleine Nachtmusik.
I Love You, You Hate Me
People with anger management issues launch an assault on Barney, the portly
purple dinosaur who thinks everything is super-de-duper.
Low point: An Internet newsgroup is created with the name alt.barney.dinosaur.die.die.die.
Great Poop, Tyler!
Praise-hungry kids are complimented for the most mundane accomplishments as
self-esteem becomes the new parenting buzzword.
Low point: One expert suggests refraining from telling kids
not to squeeze kittens, preferring: “Hold the kitten gently.”
Give Us a Break
The 1980s turns the single-dad sitcom into a full-blown genre, led by Diff’rent
Strokes, Who’s the Boss?, Gimme a Break!, Silver Spoons, My Two Dads and
Full House.
Low point: The child actors from Diff’rent Strokes wind
up dead, charged with murder or running for governor of California.
Way Too Much Time
Tamagotchi, the latest “virtual pet,” hits North America in 1997,
duping owners to spend countless hours nurturing the high-maintenance electronic
alien.
Low point: Parents bring their children’s Tamagotchis
to work to babysit them.
The Milkman Returns
Phone-in supermarkets and online food shopping promise to free up time for busy
families. Dozens of companies go bankrupt before figuring out that parents actually
want an excuse to get out of the house.
Low point: Limp lettuce.
Who Let One Rip?
Proving that the Japanese aren’t the only ones who can create idiotic
virtual pets, Hasbro launches the Furby in 1998, selling 12 million by the following
Christmas.
Low point: In an attempt to appeal to boys, the toy is given
the ability to fart and belch.
Licence to Breed
Fed up with humans who are hogging the world’s resources by reproducing,
social clubs of “child-free” adults spring up around the world.
Low point: The movement’s “founding non-father”
argues that parenting should require a licence.
Monkey Bars of Death
Despite an epidemic of inactivity in kids, school boards across Canada tear
down hundreds of supposedly unsafe playground equipment.
Low point: In the summer of 2000 alone, the Toronto District
School Board removes 173 play structures.
Teenagers Suck
Adolescents revert to their inner child and appear in public chomping on soothers.
The trend is apparently a spinoff from ravers who use them to prevent teeth
grinding and jaw clenching caused by the drug ecstasy.
Low point: The same kids carry drinking water in baby bottles.
La-La Land
A new fab four from Britain makes its debut when Teletubbies goes on the air
in 1998. The show is eventually broadcast in 21 languages worldwide —
yet still no one knows what they’re saying.
Low point: Televangelist Jerry Falwell claims that Tinky Winky
promotes a homosexual lifestyle.
Dan Bortolotti was an editor at Today’s Parent for more than five years. During this time, he was an avid breakdancer and confesses to carrying a baby beeper in 1994. He has never squeezed a kitten.
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